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Editorial PR Coordinator

Company: ShaneCo
Location: Littleton
Posted on: June 14, 2018

Job Description:

OverviewShane Co., one of the country's premier independent jewelers since its founding in 1971, is seeking an Editorial PR Coordinator to plan and deliver a positive, inspiring, and creative brand experience through PR relationships and editorial channels. These communications should positively influence and lift the overall brand image and ultimately drive qualified traffic to our digital and brick and mortar stores.Responsibilities Develop PR point of view, which ladders up to the overall marketing/merchandising strategy of the company.Plan and implement this POV on brand and product storytelling with a focus on securing national and local media coverage and editorial inclusions. Manage PR agency relationships.Using editorial relationships, positively contribute to SEO ranking through earned media. Partner with the digital marketing team and content marketing manager to set performance goals and develop a strategic approach to link building for each marketing campaign. Own editorial outreach, link building and contribute to strategy around influencer relationships. Partners with the merchandise team to develop editorial ideas that are relevant to our customer and feature Shane Co.'s various product segments.Work Environment The primary environment for this role is an open office. Considerable business is conducted using the telephone and computer technology. Travel may be required to stores 10-20% of the time.Qualifications 2-3 years of experience in Corporate Communications and/or Public Relations at a PR/Communications agency and/or in-house communications teamExperience developing and leading media relations and PR campaigns, preferably in the luxury retail spaceExtensive knowledge of media landscape and thorough knowledge of the needs of different media and communication tools for digital, print and broadcastExperience working with senior-level leadershipExceptional writing abilities and presentation skills; media trained and a skilled lead spokespersonBachelor's degree in Communications, Journalism, English, PR or a related field is required

Keywords: ShaneCo, Denver, Editorial PR Coordinator, Advertising, Littleton, Colorado

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