Marketing Analytics Senior Manager / Senior Analyst
Company: Analytic Recruiting Inc.
Posted on: March 14, 2018
Marketing Analytics Senior Manager / Senior Analyst Background: Retailer seeks a Marketing Analytics Senior Manager and Senior Analysts to: drive strategy on marketing initiatives (acquisitions, reactivation, retention, loyalty) by analyzing customer data, provide insights/recommendations on marketing initiatives, cultivate a test/learn environment by creating marketing experiments, analyze/optimize ROI on marketing initiatives (digital, email, direct mail), build out segmentations, profiles, dashboards, and provide general adhoc analytical support. The candidate MUST be skilled at both SAS and SQL. Role can be done in Seattle, WA, Wilmington, DE, Scottsdale, AZ, Denver, CO. Keywords: Analytics, SAS, SQL, R, SPSS, Statistics, Marketing Analytics, Segmentation, Campaigns Responsibilities/Experience: At the minimum must have a Bachelors Degree; preferred within a quantitative discipline Must have 3+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining using SAS and SQL, and ultimately delivering final insightful recommendations Senior Manager must have the ability to formulate strategy on marketing initiatives (acquisitions, reactivation, retention, loyalty) Must have 3+ years of experience pulling and analyzing marketing campaign and customer transactional data utilizing tools like SAS and SQL Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (digital, email, direct mail) using SAS and SQL Experience with test design scenarios on marketing campaigns Role can be done in Seattle, WA, Wilmington, DE, Scottsdale, AZ, Denver, CO (will help with some relocation to Denver) Refer to Job #21759 GSJ and e-mail MS Word attached resume to the attention of Sunil Sud
Keywords: Analytic Recruiting Inc., Denver, Marketing Analytics Senior Manager / Senior Analyst, Advertising, Denver, Colorado
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