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Affiliate Marketing Manager

Company: DISH
Location: Englewood
Posted on: February 12, 2024

Job Description:

Company Summary

DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming smart home installation services, mobile plans and products, and now we are building America's First Smart Network---.



Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.


Department Summary

Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.


Job Duties and Responsibilities

DISH is seeking an Affiliate Marketing Manager who will be responsible for the operations and growth of our affiliate program. This role will also be responsible for the acquisition of new partner channels that will grow sustainable long-term revenue. We are seeking an experienced Manager of Affiliate Programs who has a proven track record of growing and scaling affiliate programs into new pools, platforms, and partnerships to unlock new revenue streams.



Key Responsibilities:

Develop and oversee the strategic vision for the affiliate channel
Recruit and activate new affiliate partners, and manage and optimize existing affiliate partners
Manage day-to-day maintenance and reporting of programs
Develop strategic partnerships for existing and new affiliates and current and prospective publishers
Source paid placement opportunities and evaluate the potential of these campaigns to maximize conversion volume and ROMI
Serve as the dedicated point of contact for alignment, communication, and escalation to improve operational scalability
Support strategic, operational, and financial planning and ensure decisions are in line with overall company goals
Create the strategy and action plan to monetize all forms of traffic
Lead the efforts to grow unique site visits and other performance KPIs with an omni-channel approach from internal and network/affiliate traffic sources
Manage external contractors and/or vendors where applicable


Skills, Experience and Requirements

Education and Experience:

BA and preferred MBA or Master's Degree in economics, marketing, finance, or related fields
4+ years of relevant professional experience in affiliate marketing
7+ years of marketing experience

Required:

Experience using market-leading affiliate tracking SaaS, such as Impact, Partnerize, or Commission Junction
Experience with marketing analytics tools; Tableau and Adobe Analytics preferred
Knowledge of marketing metrics (ex: CAC, CLV, PPC, CPA, CPM, etc.)
Strong quantitative and analytical skills including working with budgets and efficiency KPIs
Ability to forecast, track performance, and make strategic changes as necessary to achieve targets
Proven track record of running paid media campaigns and optimizing them for maximum return on spend
Outstanding writing, communication, and interpersonal skills
Excellent project management, and presentation skills, with an ability to influence teams and stakeholders
Experience in managing a team of 2 to 5 employees

Skills and Qualifications:

Proven experience and success in building and scaling an existing affiliate program into new channels, platforms, and programs
Have experience with large agency affiliate networks and affiliate cost-per-sale networks
Experience managing or working within cross-functional marketing and stakeholders
Highly analytical with an ability to understand how KPIs can be tailored to affiliate needs
Knowledge of platform pixels, UTM tags, tracking and attribution
Digital marketing knowledge of how affiliates can collaborate with SEO, Paid, and other marketing channels to improve overall performance
Able to develop or oversee advanced analysis and derive actionable insights
Proven experience managing projects and tests across teams to meet deadlines and goals
Ability to thrive in a fast-paced culture with other smart and passionate people
Strong work ethic and desire to learn and grow your knowledge of affiliate marketing

#LI-CS6


Salary Ranges

Compensation: $96,250.00/Year - $137,500.00/Year
Benefits

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.



The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.



This will be posted for a minimum of 3 days or until the position is filled.

Keywords: DISH, Denver , Affiliate Marketing Manager, Advertising , Englewood, Colorado

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