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Marketing Data Analyst

Company: American Physical Society
Location: Denver
Posted on: February 10, 2024

Job Description:

American Physical SocietyID: 1364Location: RemoteDepartment: Experience & Engagement

Marketing Data Analyst



Who we are:


The American Physical Society (APS) is a nonprofit membership organization working to advance and diffuse the knowledge of physics through its outstanding research journals, scientific meetings, and education, outreach, advocacy, and international activities. APS represents more than 50,000 members, including physicists in academia, national laboratories, and industry in the United States and throughout the world.



Position Summary:


The American Physical Society (APS) seeks a Marketing Data Analyst to play a pivotal role in supporting performance enhancement across our Marketing function. The successful candidate will contribute to developing and curating standardized core dashboards and providing a comprehensive overview of our marketing performance. Reporting to the Head of Integrated Marketing Communications, Research, and Journals and functioning as an integral member of the marketing team, the Marketing Data Analyst will be tasked with leading the creation of a data-driven marketing strategy, actionable data sets, and recommendations to optimize marketing and publishing initiatives.



Do you enjoy contributing to improvements in analysis, forecasting, and predictive modeling? The Marketing Data Analyst will leverage new technology to positively impact and refine KPIs, enhance decision-making processes, and drive strategic initiatives in the ever-evolving marketing and publishing landscape.



This role is not just about numbers; it is about sculpting the future of marketing through cutting-edge technology. If you are ready to amplify your career and make data deliver serious business intelligence, apply today!




APS has a "remote first" concept that promotes equal treatment and equal access within the United States, independent of physical work location, with a majority of staff working primarily from remote work locations. APS values diversity and welcomes candidates from a variety of backgrounds. APS offers a dynamic work environment with an outstanding total compensation package, including salary, outstanding benefits, and excellent paid time off.



Responsibilities:


  • Responsible for maintaining and supporting development of all key data sets and dashboards relating to author metrics including pipeline analysis,customer segmentation modeling, journal performance and author upselling tools.
  • Interacts directly with the Marketing and Publishing departments to identify key analytical opportunities that deliver valuable insight and actionable data. Collaborates with the Information Systems department to create data pipelines, website instrumentation, and other technology infrastructure needed to provide the underlying associated datasets.
  • Delivering end to end campaign analysis to help understand author, referee and user behavior and the effectiveness of our marketing activity.
  • Provide automated insight dashboards to enable self-service analytics.
  • Support the creation of core data structures to drive author analytics in collaboration with the Information Systems department.
  • Ensuring data sets and dashboards are produced in a scalable way and are error free.
  • Support in interrogating key internal datasets to ensure author data is cleansed, standardized and has all required fields to drive better strategic decision making.
  • Responsible for delivery of daily, weekly and monthly reporting requirements as defined by the business.
  • Support improvements in analysis, forecasting and predictive modeling to enable better business decisions.
  • Participate in new tool selection and the roll out of new tools and user training to ensure we embed the new ways of using data to help drive decision making across the organization.


    Education:



    • Bachelor's degree preferred with a focus relevant to the defined responsibilities of the role.

    • Relevant work experience will also be considered in lieu of education.



      Experience, Knowledge, Skills, and Abilities:


      • Accomplished data professional with a minimum of 4 years' experience managing data programs and dashboards.
      • A demonstrable track record of innovation in collaboration with 3rd parties and vendor.
      • Knowledge of the academic publishing landscape, including trends in open access and open science as well as other forces shaping the industry is preferable but not required.
      • Cultural and market awareness to effectively support journal portfolio.
      • Ability to define strategic opportunities and successfully articulate and execute plans to address them.
      • Ability to quickly build strong relationships with internal and external colleagues and stakeholders.
      • Proficiency with CRM systems (Salesforce experience preferred) and other relevant business systems, data and tools.
      • Self-motivated, with a strong drive for results.
      • Ability to make timely, quality decisions.
      • Ability to work well both independently as well as collaboratively with interdepartmental teams and external colleagues.
      • Ability to work effectively and efficiently from a remote location or while traveling.
      • Strong written and oral communication skills and ability to utilize digital technology to collaborate with internal and external stakeholders effectively.
      • Be highly numerate and experienced in the development and maintaining of complex data structures.
      • Proven ability to deliver root cause analysis, troubleshoot data and data related processes.
      • Advanced Excel skills.
      • The ability to translate data into clear and concise actionable recommendations
      • Experience of cleansing and preparing data.
      • Excellent knowledge of Python.
      • Familiarity with one or more business intelligence tools such as Looker, Tableau, or PowerBI.




        Travel: This role involves occasional travel, approximately up to 10%, for meetings with APS staff, departmental gatherings, and interactions with colleagues in the Long Island, NY, Washington, DC and College Park, MD areas. Additionally, there may be occasional travel required to attend events as assigned.


        Salary:


        The salary range for this role considers the factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, and other business and organizational needs. APS's Compensation Philosophy is to manage salaries at the midpoint of the market. Therefore, it is the practice to hire within the entry - midpoint range.


        Full Range: $89,200k/year - $133,800k/year (USD)

        Target Range: $89,200k/year - $102,795k/year (USD)


        Work Environment:

        As noted above, APS offers a "Remote First" workplace. Although our Editorial Offices are located on Long Island, you can work from other places in the United States. We are flexible about work hours, but expect responsiveness during the core of the workday, Eastern Time.


        This is Us:

        Help us achieve our mission of advancing and diffusing the knowledge of physics for the benefit of humanity, promote physics, and serve the broader physics community.


        Our Core Values:


        • The Scientific Method
        • Truth and Integrity
        • Diversity, Inclusion, and Respect
        • Partnering, Cooperation, and Open Collaboration
        • Speaking Out
        • Education and Learning



          Departmental Values:


          The Information Systems departmental values complement and extend the APS Core Values. How we work and how we interact must embody these values which encompass the areas of Customer Outcome Focus; Dedication and Responsibility; Quality and Agility; Curiosity, Open-mindedness, and Innovation; and Teamwork and Collaboration. The values are further described in a separate document, and every Information Systems employee has a responsibility for upholding them.


          Amazing 2024 Benefit Offerings:


          • Flexible schedules and ability to work remotely
          • 8% employer-paid retirement contribution
          • Investment advisement services: 100% employer paid
          • Medical benefits: PPO or HDHP option
          • Employer contribution to FSA or HSA account, eligibility based on medical plan enrollment
          • Lifestyle Spending benefit up to $2000.00 (USD) - 100% employer paid
          • Dental benefits: individual coverage 100% employer paid
          • Vision benefits: individual and dependent coverage 100% employer paid
          • Basic Life & Accident insurance: employee coverage 100% employer paid
          • Supplemental Life & Accident insurance, including spouse & dependent child(ren) coverage
          • Disability insurance: employee coverage 100% employer paid
          • Voluntary Accident & Critical Illness insurance
          • Healthcare, Commuter & Dependent care flexible spending accounts
          • Vacation: 15 days annually
          • Generous holiday leave: 17 paid days of significance; includes one week closure at the end of December
          • Personal leave: 4 days annually
          • Volunteer leave: 1 day annually
          • Sick leave: 10 days annually
          • Bereavement & Compassion leave: 2 -15 days based on loss
          • 12 weeks employer-paid family leave
          • College tuition reimbursement plan
          • Job related seminar & continuing education
          • Professional Certification/Recertification 100% employer paid
          • Training and professional development; access to LinkedIn Learning on-demand courses
          • Employee Assistance Program
          • Mindfulness Meditation: live and on-demand classes
          • APS does not offer relocation assistance/costs




            The American Physical Society is an affirmative action and equal opportunity employer. It is the policy of American Physical Society not to discriminate or allow the harassment of employees or applicants on the basis of race, religious creed, immigration status, alienage or citizenship, religion, color, ethnicity, sex, national origin, age, disability, marital status, familial status, protected veteran status, protected military status, physical or mental disability, sexual orientation, gender identity, genetic information, predisposing genetic characteristics, ancestry, domestic violence victim status or any other characteristic protected by law with regard to any employment practices, including recruitment, advertising, job application procedures, hiring, upgrading, training, promotion, transfer, compensation, job assignments, benefits and/or other terms, conditions, or privileges of employment, provided the individual is qualified, with or without reasonable accommodations, to perform the essential functions of the job. This policy applies to all jobs at APS. The American Physical Society is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, please contact APS Human Resources at hr@aps.org. The "Know Your Rights: Workplace Discrimination is Illegal'' poster, prepared by the U.S. Equal Employment Opportunity Commission (EEOC), provides an overview of several laws that protect you from discrimination on the job, and several rights are afforded to you by these laws. The "Pay Transparency Non Discrimination Provision," prepared by the U.S. Office of Federal Contract Compliance Programs (OFCCP), provides an overview of several protections implemented to protect individuals working under federal contracts from discrimination when inquiring about or discussing compensation; these protections apply to all employees and applicants. The APS has a "remote first" concept that promotes equal treatment and equal access, independent of physical work location, with a majority of staff working primarily from remote work locations.


            #LI-SB1

            Please see job descriptionPI235683837

Keywords: American Physical Society, Denver , Marketing Data Analyst, Advertising , Denver, Colorado

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