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Leader, Global Lifecycle Marketing

Company: Western Union
Location: Denver
Posted on: November 20, 2023

Job Description:

Leader, Global Lifecycle Marketing -Denver-CO, Austin- TX, New York-NY, Miami-FL Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business that is committed to moving money for better? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it's time to join Western Union as a Leader, Global Lifecycle Marketing!! Western Union powers your pursuit As a Leader, Global Lifecycle Marketing you'll be responsible tolead lifecycle and CRM efforts at regional and global level. They will design, build and oversee the entire customer lifecycle journey. Your mission will be to drivelong-term engagement and loyalty among our existing customers via different channelsLead a teamof regional marketers in a matrix organization. Establish and implement the strategy for all lifecycle marketing communication, drive deeper audience understanding for the business at regionallevel. Role Responsibilities

  • Develop and implement customer lifecycle strategies and initiatives to drive customer satisfaction, loyalty, and revenue growth for active, passive and churnedcustomers.
  • Identify and analyze customer behavior and preferences to tailor and personalize communication and offerings choosing the right channel, together manage already existing messages(copy, visuals and target audiences).
  • Drive an omnichannel approach via email, in-app, push, web, social and otherchannels.
  • Strategize globalperformance marketing initiativesto drive lower cost per transaction and increasedrevenue.
  • Own and lead content strategy for alljourneys global orregional.Partner with Product and Engineering teams to identify opportunities, build roadmaps, and develop optimization loops across the customer lifecycle, with an emphasis on personalization andengagement.
  • Develop and own the customer experience roadmap for automated, multi-channel lifecycle campaigns, from ideation to launch tooptimization.
  • Define goals, benchmarks, and KPIs for lifecycle marketingprograms.
  • Translate business objectives, product roadmap, content calendars, marketing strategy, channel requirements, and customer insights into comprehensive and targeted marketing programs for key segments ofcustomers.
  • Partner with BI and Insights teams to develop high value segmentation andaudiences.Partner with Creative teams to support the delivery of an outstanding customer experience and contribute to cross-functional businessobjectives.
  • Partner with Product Marketing to develop a messaging strategy for each lifecycle stage of customers, leveraging data-driven insights to inform positioning andreinforcement.
  • Continuously A/B test and optimize campaigns to drive incremental gains in conversion andretention.Develop reporting for leadership and stakeholders that quantify incremental results of lifecycle initiatives and justify techinvestments.Converse thoughtfully and effectively with marketing leadership and senior leaders at thecompany Role Requirements
    • Bachelor's degree in marketing, business, or a relatedfieldand 7 years of workexperience.
    • This role will be based in Denver or New York and will work from 6 am ET to 2 pm ET.
    • Proven experience in customer lifecycle management or relatedroles.
    • Familiarity with customer relationship management (CRM) software and/or marketing automation tools (SFMC, Braze, Oracle, Adobe)
    • Strong analytical skills with ability to interpret data and draw actionableinsights.
    • Strongpowerpointand excelskills. Excellent communication and interpersonalskills.
    • Ability to work collaboratively across different departments andteams.
    • Result-oriented with a focus on driving continuousimprovement.
    • Strong project management and organizationalskills.
    • Ability to adapt to changing priorities and work in a fast-pacedenvironment. Knowledge of customer segmentation and targetingstrategies. We make financial services accessible to humans everywhere. Join us for what's next.
      Western Union is positioned to become the world's most accessible financial services company -transforming lives and communities. We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward. Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You'll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you're ready to help drive the future of financial services, it's time for Western Union. Learn more about our purpose and people at Salary The annual gross base salary range is $110,000-$180,000. This role is also eligible to receive an annual bonus and stock. Benefits You will also have access to short-term incentives, multiple health insurance options, accident and lifeinsurance, and access to best-in-class development platforms, to name a few ( Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interviewprocess or in an offer of employment. Your United States - specific benefits include:
      • Family First Program
      • Time off
      • Medical, Dental and Life Insurance
      • Student Loan Repayment Program
      • Tuition Assistance Program
      • Parental Leave We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws. #LI-DC2 #DICE

Keywords: Western Union, Denver , Leader, Global Lifecycle Marketing, Advertising , Denver, Colorado

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