Product Marketing Manager
Company: Procare Solutions
Location: Denver
Posted on: March 20, 2023
Job Description:
About ChildPlusWith more than 35 years of experience, ChildPlus
Software was the first Head Start data management software to
simplify the day-to-day challenges of Head Start operations with
outstanding software, service, and support.Our seamless design is
easy to adopt and allows users to customize nearly every feature
for a truly unique experience. With ChildPlus, you can centralize
your children's data, analyze reports to make data-driven
decisions, and track trendOur mission is to simplify childcare
operations and create meaningful connections by providing
technology, expertise, and unparalleled service.A little about the
role---If you are looking to work somewhere you can make a
difference every day, this is the place for you! At ChildPlus, what
we do impacts the lives of over 750,000 children and their families
as part of the Head Start community. Join a high-energy environment
where will be part of a passionate team with a collective goal of
creating the very best data management software in the
industry.What You'll Do
- Product messaging and positioning - Become familiar with
company products, develop product positioning and messaging that
resonates with customers.
- Product releases - Manage the release process to ensure the
best experience for customers and staff.
- Marketing Collaboration - Collaborate with the marketing team
to develop marketing campaigns and necessary collateral for each
product as needed.
- Sales enablement - Craft high-value sales messaging to support
the sales and renewal process.
- Demand generation - Develop and implement strategies to drive
awareness.
- Market, customer, and competitive analysis - Be the authority
on the customer, research and understand industry trends and the
other industry players
- Develop product marketing strategies such as advertising and
product launching
- Study the company's products and their benefits for
customers
- Ability to translate technical product details into benefits
for customers
- Evaluate projects using relevant OKRs and feedback from
existing and prospective customers
- Collaborate with other teams to distill key product
functionality and benefits into core messaging
- Work with various teams (design, marketing, content, product,
sales) to implement strategies
- Liaise with internal and external stakeholders to facilitate
product innovationOur Ideal Candidate will have...
- BA / BS with 5 years prior experience in a similar
position
- Experience constructing marketing plans encompassing strategy,
customer research, competitive analysis, product requirements,
messaging, etc
- Experience initiating and driving go to market programs
- Demonstrable experience collaborating with cross-functional
teams
- Excellent presentation, written, and verbal communication
skills, with an eye for quality and attention to detailWhy
ChildPlus?
- Excellent comprehensive benefits packages including: medical,
dental, & vision plans- choose the plan best for you
- HSA option with employer contributions of $50/month
- Vacation time, holidays, sick days, volunteer & personal
days
- 401K Plan with employer match and immediate vesting
- Medical, Dependent Care, and Transportation FSA Plans
- Company paid Short and Long-Term disability and Life
Insurance
- RTD EcoPass for all Denver employees
- Tuition Reimbursement up to $2,000/year and continued
Professional Development
- Free access to our Employee Assistance Program with 24/7 live
support
- Casual workplace environment
- Some meals provided
- Voluntary Pet Insurance
- Prime downtown location close to restaurants and
entertainment
- Promote from within- excellent career pathsLocationThis
position can be based in Atlanta, GA or fully remote. We are
currently in a flexible hybrid in-office/remote working model based
on local COVID-19 health regulations and business needs. ChildPlus
employees who travel to meet with customers must still comply with
current OHS regulations.
Keywords: Procare Solutions, Denver , Product Marketing Manager, Advertising , Denver, Colorado
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