Product Marketing Manager

Company: Procare Solutions
Location: Denver
Posted on: March 20, 2023

Job Description:

About ChildPlusWith more than 35 years of experience, ChildPlus Software was the first Head Start data management software to simplify the day-to-day challenges of Head Start operations with outstanding software, service, and support.Our seamless design is easy to adopt and allows users to customize nearly every feature for a truly unique experience. With ChildPlus, you can centralize your children's data, analyze reports to make data-driven decisions, and track trendOur mission is to simplify childcare operations and create meaningful connections by providing technology, expertise, and unparalleled service.A little about the role---If you are looking to work somewhere you can make a difference every day, this is the place for you! At ChildPlus, what we do impacts the lives of over 750,000 children and their families as part of the Head Start community. Join a high-energy environment where will be part of a passionate team with a collective goal of creating the very best data management software in the industry.What You'll Do

• Product messaging and positioning - Become familiar with company products, develop product positioning and messaging that resonates with customers.
• Product releases - Manage the release process to ensure the best experience for customers and staff.
• Marketing Collaboration - Collaborate with the marketing team to develop marketing campaigns and necessary collateral for each product as needed.
• Sales enablement - Craft high-value sales messaging to support the sales and renewal process.
• Demand generation - Develop and implement strategies to drive awareness.
• Market, customer, and competitive analysis - Be the authority on the customer, research and understand industry trends and the other industry players
• Develop product marketing strategies such as advertising and product launching
• Study the company's products and their benefits for customers
• Ability to translate technical product details into benefits for customers
• Evaluate projects using relevant OKRs and feedback from existing and prospective customers
• Collaborate with other teams to distill key product functionality and benefits into core messaging
• Work with various teams (design, marketing, content, product, sales) to implement strategies
• Liaise with internal and external stakeholders to facilitate product innovationOur Ideal Candidate will have...
  • BA / BS with 5 years prior experience in a similar position
  • Experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, etc
  • Experience initiating and driving go to market programs
  • Demonstrable experience collaborating with cross-functional teams
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detailWhy ChildPlus?
    • Excellent comprehensive benefits packages including: medical, dental, & vision plans- choose the plan best for you
    • HSA option with employer contributions of $50/month
    • Vacation time, holidays, sick days, volunteer & personal days
    • 401K Plan with employer match and immediate vesting
    • Medical, Dependent Care, and Transportation FSA Plans
    • Company paid Short and Long-Term disability and Life Insurance
    • RTD EcoPass for all Denver employees
    • Tuition Reimbursement up to $2,000/year and continued Professional Development
    • Free access to our Employee Assistance Program with 24/7 live support
    • Casual workplace environment
    • Some meals provided
    • Voluntary Pet Insurance
    • Prime downtown location close to restaurants and entertainment
    • Promote from within- excellent career pathsLocationThis position can be based in Atlanta, GA or fully remote. We are currently in a flexible hybrid in-office/remote working model based on local COVID-19 health regulations and business needs. ChildPlus employees who travel to meet with customers must still comply with current OHS regulations.

Keywords: Procare Solutions, Denver , Product Marketing Manager, Advertising , Denver, Colorado