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Senior Director of Marketing

Company: Redaptive Services
Location: Denver
Posted on: March 19, 2023

Job Description:

Redaptive is looking for a highly motivated and experienced Senior Director of Marketing with a strong background in B2B marketing and energy industry knowledge. In this role you will be responsible for developing and executing marketing strategies that drive demand for our products and services. In this role, you will lead our marketing team and collaborate closely with our sales, product, and executive teams to drive account-based marketing and product marketing efforts. If you have the experience and skills we are looking for, please submit your resume and cover letter. We look forward to hearing from you!Committed to Diversity, Equity, Inclusion and BelongingJob Responsibilities

  • Develop and implement marketing strategies that align with business goals and objectives.
  • Lead the marketing team in creating and executing effective account-based marketing campaigns that drive revenue growth.
  • Work closely with the sales team to develop and execute campaigns that increase pipeline and conversion rates.
  • Establish and execute product marketing strategies that differentiate our products and services in the market.
  • Develop and maintain a deep understanding of our target market, buyer personas, and customer needs to ensure effective messaging and positioning.
  • Create and manage marketing budgets and KPIs to ensure effective resource allocation and ROI.
  • Collaborate with cross-functional teams to develop and execute campaigns that support business growth and expansion.
  • Manage external agencies and vendors to ensure delivery of high-quality marketing programs.
  • Develop and manage metrics to track and measure the success of marketing programs.Job Requirements/Qualifications
    • 10+ years of B2B marketing experience, preferably in the energy industry.
    • Bachelor's degree in marketing, business, or related field.
    • Proven track record of developing and executing successful marketing strategies that drive revenue growth.
    • Experience with account-based marketing and product marketing.
    • Strong leadership skills and experience managing marketing teams.
    • Excellent written and verbal communication skills.
    • Have an ergonomically correct and functional work-from-home workstation set up; amenable to working from home/hybrid for the foreseeable future.Permanent Authorization in the US is required at this time.The Perks!
      • Equityplan participation
      • Company-subsidized benefits:medical, dental, vision, life insurance
      • FlexibleSpending Accounts: healthcare and dependent care
      • Immediately-vested 6% 401(k) match
      • Monthly internet and cell phone allowance
      • Flexible Time Away
      • Volunteer activities
      • Expected annual salary: 190k (subject to adjustment for relevant experience, skills, geo location)
      • Annual at-target bonus: minimum 10% of salary depending on level of role
      • Monthly Virtual Happy HourAbout Redaptive Inc.Redaptive is the leading Energy-as-a-Service company that enables businesses to meet largescale energy efficiency and strategic technology objectives. With over $1 billion in project lending capacity, Redaptive deploys best-in-class energy efficiency technologies across large commercial real estate portfolios through a unique, data driven shared savings model. Redaptive is backed by CarVal, ENGIE New Ventures, Linse Capital, CBRE, Evergy Ventures and CPP Investments.Our company culture is fun, collaborative, and fast paced. We are passionate about changing the world and helping our customers to become more environmentally sustainable and profitable. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company. Redaptive, Inc is an equal employment opportunity employer and all qualified applicants will receive consideration for employment.This employer participates in E-Verify.Please, no third-party recruiters.#LI-Remote

Keywords: Redaptive Services, Denver , Senior Director of Marketing, Advertising , Denver, Colorado

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