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Director, Product Marketing

Company: AgentSync
Location: Denver
Posted on: November 26, 2022

Job Description:

As the Director of Product Marketing within the Marketing team, your scope of responsibility will be broad and varied. You will manage a team and also work cross-functionally, unifying, and motivating peers from different teams (e.g. product management, marketing, sales). This role is required to be a player and a coach as needed to meet business needs. Your team's primary focus will be to help the organization develop a deeper understanding of markets and buyers and support the development and execution of our go-to-market architecture and strategy. Your team will develop and refine messaging and positioning for offerings and develop sales enablement assets and programs. What you'll do:

  • Manage a team of Product Marketing Managers
  • Help the team develop and manage of a cohesive go-to-market architecture and strategy
  • Collaborate with sales, product management/development, and others to manage and refine buyer personas and buyer journey maps across key audience segments
  • Help the team develop effective product positioning and messaging
  • Provide market and buyer insights to drive the development of campaign strategies including demand creation and brand/awareness building
  • Act as voice of the customer, understand value to the customer, and act as a customer subject matter expert for the organization
  • Collaborate with marketing peers and external resources to produce relevant content to attract, engage, and convert target buyers
  • Enable sellers and coordinate the development of sales assets
  • Collaborate with sales and others to develop competitive insights, battle cards, and documentation for use in positioning against similar offerings from other organizations
  • Manage launch planning for the Marketing workstream for the commercial release of products, updates, and services where applicable
  • Conduct win/loss interviews and other customer research. Perform ongoing analysis to determine the level of customer adoption and provide feedback to the sales, marketing, and product teams.
  • Collaborate with others in marketing, sales, customer success, and product management in developing retention and upsell/cross-sell strategies
  • Act as subject matter expert for team's product line Your experience:
    • 5+ years Product Marketing experience in the SaaS industry
    • 5+ years people management experience
    • Research focused and data-driven Product Marketer with experience measuring and optimizing Product Marketing efforts
    • Proficient asset development and sales enablement experience
    • Required experience standing up cross-functional programs
    • Previous experience with Partner Marketing a plus
    • Excellent communication skills
    • Excellent writing skills
    • Excellent cross-functional collaboration We encourage you to apply even if you don't meet every requirement listed here. We know that every person has unique strengths, and we focus on hiring for those strengths, rather than looking for someone who meets every bullet point listed. About us: AgentSync is a powerful, easy-to-use Compliance as a Service solution, directly integrating regulatory database sources of truth (i.e. NIPR, FINRA) with core business systems (i.e. Salesforce) so we can automate the critical business processes associated with these compliance requirements. We're a new-school solution tackling an age-old, ubiquitous problem with smart technology and automation in a market full of inefficient, high-cost solution options - spreadsheets, manual processes, legacy software, more headcount, outsourcing, etc. Salary: Denver/Boulder Metro $175,000-$225,000 (base plus bonus) Additionally, this role is eligible to participate in AgentSync's equity programs. 100% Company Paid Healthcare Insurance (for you and dependents)
      • Medical
      • Dental
      • Vision Financial Benefits
        • 401(k) retirement savings plan Other Benefits
          • Unlimited PTO
          • 12 paid holidays per year
          • 12 weeks 100% paid parental leave and $4,000 return to work childcare stipend

Keywords: AgentSync, Denver , Director, Product Marketing, Advertising , Denver, Colorado

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