Regional Marketing Manager - Americas
Company: Phase One
Location: Denver
Posted on: June 25, 2022
Job Description:
Regional Marketing Manager - AmericasPhase One is a leading
researcher, developer and manufacturer of medium format and large
format digital cameras, software, and imaging solutions. We offer a
dynamic workplace that is fueled by innovation and passionate
collaboration and take pride in developing cutting-edge technology
and products. Our leading position in the world market requires
employees with qualifications and competence to maintain and
further develop our products and market position. To achieve this
we hire dynamic, diverse, and dedicated people.Ready to take the
challenge? -About the jobAt Phase One we have 2 main segments,
Aerial photography and bespoke photography. This role is for the
Aerial photography segment. We are looking for a goal-oriented
regional marketing manager to help us strengthen our presence and
increase demand for our offerings in Americas. The regional
marketing manager will be developing channel-specific marketing
strategies, planning marketing campaigns, organizing events and
managing marketing communications.Our ideal candidate is someone
with experience in channel marketing, event management and campaign
management. You will require strong communication and project
management skills to plan, collaborate, implement and optimize
marketing initiatives with the Americas sales team and the Global
marketing team. To excel in the role, we're looking for someone
with a performance-based mindset and the ability to analyze
performance and uncover growth opportunities with partners and for
sales.Responsibilities
- Identifying specific regional marketing goals and
objectives.
- Recommending strategies to implement in regional marketing
plans.
- Analyzing local competition and strengthening the company's
brand position in assigned regional areas.
- Develops and executes comprehensive marketing plans and
programs, both short and long range, to support sales and revenue
objectives of organization.
- Supervising and developing the regional marketing budget.
- Evaluating productivity and marketing strategies' return on
investment (ROI).
- Directs sales forecasting activities and sets performance goals
accordingly.
- Evaluating and improving existing channel marketing
strategies.
- Content marketing: customer cases, newsletters.
- Gathering marketing campaign data, evaluating the impact of
strategies, and reporting the results.
- Deploying channel marketing strategies in collaboration with
the marketing team, senior managers, and other departments.
- Plan and organize relevant tradeshows, roadshows, and other
events.
- Developing new channel marketing strategies and implementing
marketing plans.
- Performance marketing - support and work with sales on
capturing quality leads.Regional Marketing Manager Requirements
- A bachelor's degree in business, marketing, communication, or a
related field.
- A master's degree may be advantageous.
- Experience in Geomatics, Mapping Science, Photography, Drone
Flying or related technology desired.
- A minimum of 7 years' experience in marketing or in a
management role.
- Knowledge of digital marketing best practices.
- Experience with marketing tools and software.
- Experience working in a high-tech environment.
- Excellent organization and communication skills.
- Leadership, problem-solving, and networking skills.
- Excellent project management and time-management
skills.LocationOur office in US is in Denver. The role is a remote
role, but a plus if you are based in Denver.Application and
ContactSend your application to Global Marketing Director, Brynhild
Vinskei, brv@phaseone.com, no later than June 25th. We'll be
conducting interviews on a continuous basis during the application
period.About Phase OnePhase One is the world-leading provider of
medium format and large format digital photography systems and
imaging solutions for professional photographers and industrial
applications. Established in the early 1990s, Phase One is a true
digital photography pioneer with a passionate commitment to image
quality excellence and creative freedom. Phase One's engineering
and design expertise has produced imaging breakthroughs from
high-resolution camera systems to advanced software for better
photographic workflows. Phase One's industrial products focuses on
imaging accuracy for industrial applications ranging from aerial
image acquisition to cultural heritage preservation - from mapping
the globe, to protecting priceless works of art and documents.Based
in Copenhagen Denmark and embracing the high demand of Scandinavian
design excellence, Phase One is dedicated to delivering the best
image quality and user experience. With offices in New York, Tokyo,
Cologne, Denver, Shanghai, and Tel Aviv, and with its expert teams
of global partners, Phase One is committed to serving and
supporting its customers worldwide. Bringing together professionals
from all over the world, we work in an international atmosphere of
trust and empowerment and believe in getting things done without
getting on each other's backs.We deliver Imaging Beyond
Imagination.
Keywords: Phase One, Denver , Regional Marketing Manager - Americas, Advertising , Denver, Colorado
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