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Head of Customer Lifecycle Marketing

Company: Creative Circle
Location: Denver
Posted on: May 16, 2022

Job Description:

Large, consumer-facing organization is looking for a Head of Customer Lifecycle Marketing with email chops to join their team in a full time, direct hire capacity. This will be an onsite opportunity in South Denver. Responsibilities for this Head of Customer Lifecycle Marketing are: - Focus on customer lifetime value (CLV) through winback, retention, upsell and lead conversion - Lead, coach, train, manage a team of lifecycle marketers - Develop strategy for all lifecycle marketing communications (email, in-app messaging, mobile push messaging and cross channel TV ads) - Collaborate with multiple internal departments The ideal Head of Customer Lifecycle Marketing has: - 7 years experience with lifecycle marketing, especially in the realm of email - Strategic and independent thinker - Experience managing direct reports - Experience using marketing automation software and CRM platforms such as Salesforce Marketing Cloud and Swrve - Bachelor---s degree in marketing, communications or related field. MBA a plus - Understanding of statistics and testing methodologies The client offers benefits including health, vision, dental, PTO, and more.

Keywords: Creative Circle, Denver , Head of Customer Lifecycle Marketing, Advertising , Denver, Colorado

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