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Senior Content Strategist, Brand & Enterprise Marketing at Fivetran

Company: Fivetran
Location: Denver
Posted on: November 22, 2021

Job Description:

From our founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, your data just arrives in your warehouse, canonical and ready to query, no engineering or maintenance required. As we watch more and more companies leverage our technology to become truly data-driven, were proud not only of our growth but also of the fact that weve grown without compromising our core values. Integrity. We do the right thing, even when it's harder in the short run. We challenge the status quo by reasoning from first principles. Initiative. Fivetran belongs to all of us. We take ownership and are accountable for getting things done. Through curiosity, learning, and coaching, we grow as individuals and teams. One team, one dream. We share the pains and successes of our customers, partners and colleagues. We seek, gather, and trust a diverse group of teammates with different perspectives to guide Fivetran's progress. If these values resonate with you, wed love to hear from you. Job Description: Were seeking a Senior Content Strategist, Brand & Enterprise Marketing, to lead the development of integrated content-led marketing campaigns. Reporting to the Sr. Director of Content Marketing, you will play a pivotal role in infusing creativity, consistency and relevancy throughout the lifecycle of our most important enterprise marketing initiatives. You combine a marketing mindset with proven experience developing content strategies built on audience and competitive insights, customer journey maps, multimedia content production, and multi-channel distribution plans. The ideal candidate is an effective content strategy player-coach who can lead cross-team collaboration with Product Marketing, Field Marketing, Design, and Demand Gen as we go to market. This is an exciting opportunity to join a fast-growing marketing team and shape our approach to integrated marketing campaigns, with a focus on large and magnetic enterprise brands. There is a lot of building to do. You know what good looks and youre flexible, resourceful, and collaborative as we grow and scale the business and build a world-class brand. You're a strategic thinker and a doer. You take a creative approach to challenges and initiatives and support your decisions with data. You're thoughtful with a strong bias towards action, trying new approaches, and driving outcomes. You have strong content development and communication skills and take pride in being highly organized. As Sr. Content Strategist, Brand & Enterprise Marketing, at Fivetran you will: Lead and drive our integrated marketing efforts to support enterprise business, producing world-class programs and campaigns that attract, nurture, and convert leads. Take the lead on campaign planning for our most important announcements. Help shape our overarching content marketing strategy, ensuring our digital channels and touchpoints align with our voice, tone, and editorial guidelines. Collaborate with Demand Gen on our growing ABM efforts, leading the development of custom content campaigns for tier-1 enterprise prospects. Partner with designers to bring balance between strategy, content and design. Determine cross-industries content strategy as an umbrella narrative to individual enterprise campaigns; work with marketing, product and design leads to develop engaging content aligned to business priorities, including blogs, ebooks, case studies, videos, how-to guides, and social media campaigns. Create best practice guidelines and templates to ensure content consistency across campaigns, as well as ongoing content governance. Track and analyze key metrics to monitor performance and demonstrate overall program effectiveness. Manage multiple projects and campaigns simultaneously. Identify new project opportunities based on prior outcomes or new findings. Job Requirement Guidelines 8 years of experience in content marketing or editorial. Knowledge of current and emerging content marketing, social media, and content delivery trends. Demonstrable track record in creative storytelling, crafting positioning and marketing content; experience with video storytelling preferred. Experience concepting and executing projects with multiple stakeholders and collaborating closely with strategic partners and designers. Comfortable coordinating feedback and revisions across multiple stakeholders in a fast-paced environment. A sound understanding of visual design and an appreciation of the interplay between copy and visual elements. Ability to self-direct, lead, organize, and prioritize multiple projects and requests. Ability to analyze and diagnose complex business challenges, as well as conceive of highly creative and impactful marketing programs. Strong organizational skills; bias for thoroughness and accuracy. Experience collaborating with external vendors and agencies. Benefits: 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day Option of Health Savings Account (HSA) or Flexible Savings Account (FSA) Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off 401k match program Eligible donation match program Monthly cell phone stipend Work-from-home equipment reimbursement for your home office setup Professional development and training opportunities Company virtual happy hours and fun team building activities Pet Insurance and yes, you can bring your well-behaved fur babies to work Commuter benefits to help with transit and parking costs Shaped by the real-world needs of data analysts, Fivetran technology is the smartest, fastest way to replicate your applications, databases, events and files into a high-performance cloud warehouse. Fivetran connectors deploy in minutes, require zero maintenance, and automatically adjust to source changes so your data team can stop worrying about engineering and focus on driving insights. To learn more about Fivetrans culture and what its like to be part of the team,click hereand enjoy our video. To learn more about our candidate privacy policy, you canread our statement here. by Jobble

Keywords: Fivetran, Denver , Senior Content Strategist, Brand & Enterprise Marketing at Fivetran, Advertising , Denver, Colorado

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