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Digital Media Strategist

Company: Techint Labs
Location: Denver
Posted on: November 22, 2021

Job Description:

Techint Labs is a full-service marketing agency that combines forward-thinking research, proprietary technology, and creative services to execute custom strategies to accelerate brands. We focus on finding the smartest, most experienced candidates that are a perfect fit for the position and the company's culture. As a company we focus on our team above everything else and know if our team is motivated all the company's business objectives can be achieved. Our focus on team-first has led to being recognized as an Inc. Magazine "Best Workplace" for two years running and a Denver Business Journal "Best Workplace."
The Digital Media Strategist is responsible for the planning and stewardship of all media for existing clients and new business, in addition to research, development, and presentation of strategic media plans. Key responsibilities include data analysis and research to determine appropriate media mixes, target audience recommendations, competitive analysis, geotargeting strategies and budget projections.
Gather and analyze marketing, industry, and consumer insights data to determine the client's advertising and media needs
Analyze media channels and make recommendations as to how best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget
The strategist must also ensure that media objectives, strategies and executional guidelines are clearly communicated and executed
Develop multimedia media plans that align with client objectives and KPIs
Responsible for client and campaign budgets, including billing discrepancy resolution, stewardship, quality control, delivery and optimizations
Present plans to the clients and internal departments, with assistance where necessary of a more senior media team
Maintain strong relationships with media vendors and stay abreast of market conditions and changes in the media landscape
Utilization and knowledge of syndicated media, research, and other data resources (including but not limited to Kantar, Pathmatics, MRI/Simmons, Claritas PRIZM, Campaign Manager 360, Google Analytics, etc)
Preparation of client media performance and reporting documents in conjunction with the operations and client services teams
Active participant to the overall billing process - responsible for collecting and inputting data
Bachelor's degree; degree or concentration in advertising, marketing, and communications preferred
4-7 years in media planning, buying, strategy and research (digital media knowledge is required)
Proficient in planning digital media channels, including programmatic and social media (traditional media experience preferred but not required)
Demonstrated experience in negotiating
Able to work successfully within a team, handling high volume workload, and meeting tight deadlines
Demonstrated critical thinking and problem solving abilities
Strong analytical abilities & proficiency in math
Ability to effectively utilize media research and reporting resources. Technical proficiency, particularly with media systems including Kantar, MRI/Simmons, Claritas PRIZM, Campaign Manager 360, etc as well as proficiency in MS Excel and PowerPoint.
AdCellerant offers full-time employees paid vacation, paid sick days, health/dental/vision benefits, 401k retirement plan, paid maternity/paternity leave, flexible work environment, and most importantly, a fun downtown Denver location.
$50k - $65k depending on years of experience

Keywords: Techint Labs, Denver , Digital Media Strategist, Advertising , Denver, Colorado

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