Email Marketing Manager

Company: Paladina Health LLC
Location: Denver
Posted on: April 10, 2021

Job Description:

Everside Health is a national on-site, near-site and virtual primary care provider on a mission to fix America's broken healthcare delivery model. We are technology-driven and care-obsessed. With our expanding reach, scale, and expertise, we truly make an impact on a national level by serving more clients and improving the health of more people, all while achieving the goal of reducing the total cost of healthcare for employers and organizations. That's why we exist - and our relentless focus through care delivery access, technology, transparency, and relationships drives us every day. ESSENTIAL DUTIES & RESPONSIBILITIES

• Performs day-to-day email marketing tasks including email calendar management, campaign set-up, designing, scheduling, testing, and deploying newsletters, automated campaigns and client sponsored emails
• Manages end-to-end email campaign production and execution, including planning, list segmentation, set-up, testing, execution, reporting and optimization
• Builds, tests and deploys email campaigns including editing copy, layout, links, complex dynamic and personalized content
• Collaborates with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, retention/reactivation programs, and customer success communications
• Maintains QA process to ensure all communications are brand compliant
• Identifies opportunities to improve existing and develops new email campaigns that drive engagement and revenue
• Devises new email strategies to improve overall channel performance, including creative optimization, AB Split testing, developing automated and triggered campaigns
• Reports on results and provide insights and recommendations to the marketing organization
• Partners with the reporting and analytics team to execute, test and validate lifecycle and audience segmentation theories and methodologies, measure campaign performance
• Identifies enhancements needed to increase email list growth, decrease opt-out rate and increase email performance
• Creates scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management
• Monitors email analytics, analyzing actual results and trends against forecasts
• Uses mobile and interactive tools such as texting, web conference, online surveys, and polling to engage with members to drive enrollment and engagement DESIRED ATTRIBUTES
  • 5+ years of experience in email marketing, building and designing email templates and programs, with strong HTML & CSS skills required. Experience with AMPscript a plus
  • Knowledge of Salesforce Marketing Cloud (ExactTarget) or similar marketing automation platform is highly preferred.
  • Working knowledge and understanding of responsive design, HTML, CSS, Excel and Google Analytics
  • Understanding of how aspects of a marketing program impact email deliverability (i.e., opt-ins, message content, design, delivery, list management, etc.)
  • Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies
  • Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards
  • Basic knowledge of SQL and or SQL Server Management Studio preferred.
  • Experience with campaign setup, audience segmentation using "and/or" statement clauses, email deployment, HTML editing, delivery monitoring and reporting
  • Must be creative, extremely detail-oriented and organized MINIMUM QUALIFICATIONS
    • Technical skills
      • Demonstrated proficiency with a marketing automation tool (preferably Salesforce Marketing Cloud) and a CRM (preferably Salesforce)
      • Experience creating assets with Adobe Creative Cloud (Photoshop and Illustrator required, InDesign and Premiere Pro preferred)
      • Strong knowledge of digital file formats and their best use cases
      • Knowledge of landing page and email marketing best practices is required; advanced experience with Salesforce Marketing Cloud email and landing page template design and HTML a plus
      • Strong analytical and quantitative skills; ability to use data to back up assumptions and assess the success of marketing programs
      • Strong problem solving and issue-resolution skills
      • Passionate about processes, automation and information systems
      • Working understanding of direct marketing best practices, including email best practices and industry standards, CAN-SPAM laws, content creation, list management and targeting, knowledge of dynamic content and campaign automation
      • Strong attention to detail in grammar, design, development, and strategic approach
      • Demonstrated experience in organizing and managing complicated projects with multiple deadlines and stakeholders
      • Ability to think strategically while possessing the technical capabilities to drive execution
      • Possesses exceptional organizational skills with demonstrated ability to execute projects on time
      • Thrives in a fast-paced, self-directed and evolving environment with competing priorities
      • Strong ability to work with team members across the organization to gather information, request assistance, and provide support
      • Gains knowledge about team members' roles to enable quick resolution of client issues
      • Maintains strong interpersonal, communication, collaboration, facilitation, and presentation skills
      • Demonstrates a positive attitude to all internal and external customers
      • Conducts business in a professional, courteous manner

Keywords: Paladina Health LLC, Denver , Email Marketing Manager, Advertising , Denver, Colorado