Senior Display Media Buyer
Company: Mindful Health
Location: Denver
Posted on: April 11, 2021
Job Description:
Mindful Health comprises multiple companies that embody our
three pillars of ultimate health and wellness: Healing Foods,
Healing Movement, and a Healing Mindset. We believe that living in
the fullest expression of yourself is the best way to impact the
planet and the world, and every decision we make for each of our
companies keeps this value in mind.Our organization is made up of
talented employees and contractors from all over the world who use
their knowledge and skills to further the initiatives of the
following three brands:
Danette May Fit Rise Earth Echo Our
brands...Danette May Danette May is Americas Leading Healthy
Lifestyle Expert, the founder of The Rise movement, and the author
of many books, notably The Rise: An Unforgettable Journey of
Self-Love, Forgiveness, and Transformation (Hay House 2018). Her
programs include online coaching in the areas of healthy lifestyle
and mindfulness.Fit Rise 365 Our health and wellness online
membership platform provides our community with fitness challenges,
mindfulness exercises, and nutritional recipes that are intended to
elevate overall health and wellbeing.Earth Echo Our superfood and
supplement company offers the highest quality, most bioavailable
products on the market. We believe we are made for more because
when you feel good, you do good. As caretakers of the planet, we
sustainably source only the best organic, non-GMO ingredients and
deliver them to our customers so they can unleash their innate
superpowers.Mindful Health was named #48 on the Inc. 500 2018 list
of the fastest-growing private companies in the US. We seek
individuals who are passionate about healthy living, are on a
personal path of growth, and are committed to transforming the
world around them in their own way. We believe that we are all
individually empowered to change the world. Our culture thrives on
community, diversity, and inclusiveness. Individuals at Mindful
Health are recognized for their contribution to the team, the
culture, and the mission. It is our hope that every member of our
team thrives and finds personal and professional fulfillment in
their role.This is a fully remote position with extremely limited
or no travel.Intent: Mindful Health Life is seeking an experienced
and highly motivated marketer to join our acquisition team as a
Display Media Buyer. The Display Media Buyer will be responsible
for acquiring new customers through display and programmatic media
channels. This will include but is not limited to Google Adwords,
Facebook Ads, Yahoo Gemini, Outbrain, Taboola, and direct media
buys.About You: This job requires strong analytical and technical
abilities and demands fast, but carefully thought-out results.
Strong leadership and control of the work process from beginning to
end is necessary. The job centers around developing new ideas,
systems and technology, and also analyzing and improving on old
ones. A high level of expertise is expected and the ability to spot
and correct errors is important. Work must be done right and
quickly, while always focusing on accomplishing the goal and
demanding the highest quality work from co-workers and
subordinates. Interest and energy focuses primarily on the work at
hand, with negligible inclination for small talk or social
involvement. The broad scope of the job demands a factual, direct
and authoritative style of communication. Decision-making, though
swift, is very calculated and singular, with little reliance on
consensus or collaborating opinions.Description & Influence: The
Display Media Buyer will be responsible for end-to-end campaign
execution on the channels they are assigned, as well as overseeing
our Google and Facebook ad agencies. This includes managing
billing, pixel setups, tracking, building campaigns, optimizing
campaigns, reporting results to internal stakeholders, and
maintaining relationships with network reps.The Display Media Buyer
should have a strong understanding on how to optimize pages and
funnels to improve the performance of their campaigns. They will
not be exclusively responsible for building their own pages, but a
key function of the role is working with internal teams and
stakeholders to achieve the best results. This means coordinating
with other teams with the production team, copywriting team, and
development team to optimize our pages.The right person for this
role is a smart, driven marketer who is confident in their skills
and comfortable in a dynamic environment where priorities are
constantly shifting. If you want to make a big impact on the bottom
line of the business, this role is for you.This is an incredible
opportunity for anyone interested in taking the next step in their
marketing career. If you feel frustrated in your current roleLike
you're just spinning your wheels and not being given the
opportunity to really grow as a media buyer. If you'd like to
change all that and start building campaigns, spending money, and
bringing in ordersthis may be the job for you. Who Is This Role
For:
You want an environment where you can
have an opportunity to stretch your limits and generate results
like you have never done before. You love having independence
within a position.You are a smart, driven marketer who is confident
in their skills and comfortable in a dynamic environment where
priorities are constantly shifting. If you want to make a bigger
impact on the bottom line of the business, this role is for you.You
are highly organized and an excellent, clear communicator. You love
working within guidelines NOT strict process and rulesYou have a
strong ability to prioritize and self-direct based on the impact it
can make on the business revenue. You welcome communication. We are
a team of giving feedback in a very clear, direct and respectful
manner, without constantly adding fluff. You enjoy being given a
complex problem and finding a range of solutions.You want to be
stretched in your marketing skill set. You want an experienced
mentor who has spent 10s of millions to push your limits as a media
buyer. This Is NOT For You If:
You enjoy a very hands-on management
style. You need to be provided a checklist everyday, this position
requires a self-starter and enjoy planning your own day as needed.
If you have a low risk tolerance. The person in this role will be
spending as much as $50,000 per day or more, so they must be
comfortable taking calculated risks. If you enjoy having a routine
and a standard set of tasks day to day. This job is different
everyday and requires you to adapt and think on your feet. If you
dont enjoy taking full accountability of your role. We give clear
(and demanding) KPIs and you are responsible to hit them. The
Display Media Buyer will be overseeing a multiple touch point
acquisition strategy across many channels. This includes managing
our Facebook & Google agencies for evergreen campaigns; as well as
being responsible for execution of new launches and time-sensitive
campaigns from strategy to implementation and ongoing optimization.
This includes:
Manage the full execution of
marketing campaigns across various programmatic channels, display,
and native networks (Google, Facebook, Outbrain, etc.) and identify
the best strategies to maximize scale and minimize acquisition
cost.Actively manage campaigns by optimizing bidding, budgets,
targeting, and ads to ensure KPI delivery and maximize scale. This
includes testing hundreds of ads and targeting typesBuild and
maintain working relationships with ad networks, publishers, other
media partners.Monitor all campaign performance and manage team
priorities by revenue opportunity. Analyze campaign performance
data as well as post-transaction customer monetization data to
adjust strategy and maximize results for each display network and
campaign.Work with internal stakeholders to set priorities, manage
expectations, and maximize performance of all display
campaigns.Coordinate with internal email media buyers and affiliate
managers to share learnings across all channels Background &
Experience:
5-6+ years experience with managing
and executing marketing campaigns4+ years managing self-serve
advertising campaigns (Adwords, Facebook, Yahoo/Bing,
etc.)Comprehensive understanding of the digital advertising
ecosystem.Understanding of how marketing impacts other units of the
business Extremely comfortable with programmatic media buying
campaignsStrong experience with troubleshooting pixels as well as
thinking through larger scale attribution modelsWillingness to
learn quickly in a fast-paced environment and an ability to
understand and discuss new technical conceptsAbility to work well
under deadlines in a changing environment and perform multiple
tasks effectively and concurrently is a must!Demonstrated ability
to think analytically, solve problems, make decisions and use sound
judgment.Strong experience with microsoft excel and data
analyzationComfortable making quick decisions based on the results
of these data analysis activitiesExcellent communication
skillsComfortable working in a dynamic, fast paced environment.Most
importantly: The unrelenting desire to acquire new customers and
meet aggressive KPIs.Compensation equals base salary plus a
competitive quarterly bonus plan based on a percentage of campaign
ROI.PM21Powered by JazzHR
Keywords: Mindful Health, Denver , Senior Display Media Buyer, Advertising , Denver, Colorado
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