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Senior Display Media Buyer

Company: Mindful Health
Location: Denver
Posted on: April 11, 2021

Job Description:

Mindful Health comprises multiple companies that embody our three pillars of ultimate health and wellness: Healing Foods, Healing Movement, and a Healing Mindset. We believe that living in the fullest expression of yourself is the best way to impact the planet and the world, and every decision we make for each of our companies keeps this value in mind.Our organization is made up of talented employees and contractors from all over the world who use their knowledge and skills to further the initiatives of the following three brands:

Danette May Fit Rise Earth Echo Our brands...Danette May Danette May is Americas Leading Healthy Lifestyle Expert, the founder of The Rise movement, and the author of many books, notably The Rise: An Unforgettable Journey of Self-Love, Forgiveness, and Transformation (Hay House 2018). Her programs include online coaching in the areas of healthy lifestyle and mindfulness.Fit Rise 365 Our health and wellness online membership platform provides our community with fitness challenges, mindfulness exercises, and nutritional recipes that are intended to elevate overall health and wellbeing.Earth Echo Our superfood and supplement company offers the highest quality, most bioavailable products on the market. We believe we are made for more because when you feel good, you do good. As caretakers of the planet, we sustainably source only the best organic, non-GMO ingredients and deliver them to our customers so they can unleash their innate superpowers.Mindful Health was named #48 on the Inc. 500 2018 list of the fastest-growing private companies in the US. We seek individuals who are passionate about healthy living, are on a personal path of growth, and are committed to transforming the world around them in their own way. We believe that we are all individually empowered to change the world. Our culture thrives on community, diversity, and inclusiveness. Individuals at Mindful Health are recognized for their contribution to the team, the culture, and the mission. It is our hope that every member of our team thrives and finds personal and professional fulfillment in their role.This is a fully remote position with extremely limited or no travel.Intent: Mindful Health Life is seeking an experienced and highly motivated marketer to join our acquisition team as a Display Media Buyer. The Display Media Buyer will be responsible for acquiring new customers through display and programmatic media channels. This will include but is not limited to Google Adwords, Facebook Ads, Yahoo Gemini, Outbrain, Taboola, and direct media buys.About You: This job requires strong analytical and technical abilities and demands fast, but carefully thought-out results. Strong leadership and control of the work process from beginning to end is necessary. The job centers around developing new ideas, systems and technology, and also analyzing and improving on old ones. A high level of expertise is expected and the ability to spot and correct errors is important. Work must be done right and quickly, while always focusing on accomplishing the goal and demanding the highest quality work from co-workers and subordinates. Interest and energy focuses primarily on the work at hand, with negligible inclination for small talk or social involvement. The broad scope of the job demands a factual, direct and authoritative style of communication. Decision-making, though swift, is very calculated and singular, with little reliance on consensus or collaborating opinions.Description & Influence: The Display Media Buyer will be responsible for end-to-end campaign execution on the channels they are assigned, as well as overseeing our Google and Facebook ad agencies. This includes managing billing, pixel setups, tracking, building campaigns, optimizing campaigns, reporting results to internal stakeholders, and maintaining relationships with network reps.The Display Media Buyer should have a strong understanding on how to optimize pages and funnels to improve the performance of their campaigns. They will not be exclusively responsible for building their own pages, but a key function of the role is working with internal teams and stakeholders to achieve the best results. This means coordinating with other teams with the production team, copywriting team, and development team to optimize our pages.The right person for this role is a smart, driven marketer who is confident in their skills and comfortable in a dynamic environment where priorities are constantly shifting. If you want to make a big impact on the bottom line of the business, this role is for you.This is an incredible opportunity for anyone interested in taking the next step in their marketing career. If you feel frustrated in your current roleLike you're just spinning your wheels and not being given the opportunity to really grow as a media buyer. If you'd like to change all that and start building campaigns, spending money, and bringing in ordersthis may be the job for you. Who Is This Role For:
You want an environment where you can have an opportunity to stretch your limits and generate results like you have never done before. You love having independence within a position.You are a smart, driven marketer who is confident in their skills and comfortable in a dynamic environment where priorities are constantly shifting. If you want to make a bigger impact on the bottom line of the business, this role is for you.You are highly organized and an excellent, clear communicator. You love working within guidelines NOT strict process and rulesYou have a strong ability to prioritize and self-direct based on the impact it can make on the business revenue. You welcome communication. We are a team of giving feedback in a very clear, direct and respectful manner, without constantly adding fluff. You enjoy being given a complex problem and finding a range of solutions.You want to be stretched in your marketing skill set. You want an experienced mentor who has spent 10s of millions to push your limits as a media buyer. This Is NOT For You If:
You enjoy a very hands-on management style. You need to be provided a checklist everyday, this position requires a self-starter and enjoy planning your own day as needed. If you have a low risk tolerance. The person in this role will be spending as much as $50,000 per day or more, so they must be comfortable taking calculated risks. If you enjoy having a routine and a standard set of tasks day to day. This job is different everyday and requires you to adapt and think on your feet. If you dont enjoy taking full accountability of your role. We give clear (and demanding) KPIs and you are responsible to hit them. The Display Media Buyer will be overseeing a multiple touch point acquisition strategy across many channels. This includes managing our Facebook & Google agencies for evergreen campaigns; as well as being responsible for execution of new launches and time-sensitive campaigns from strategy to implementation and ongoing optimization. This includes:
Manage the full execution of marketing campaigns across various programmatic channels, display, and native networks (Google, Facebook, Outbrain, etc.) and identify the best strategies to maximize scale and minimize acquisition cost.Actively manage campaigns by optimizing bidding, budgets, targeting, and ads to ensure KPI delivery and maximize scale. This includes testing hundreds of ads and targeting typesBuild and maintain working relationships with ad networks, publishers, other media partners.Monitor all campaign performance and manage team priorities by revenue opportunity. Analyze campaign performance data as well as post-transaction customer monetization data to adjust strategy and maximize results for each display network and campaign.Work with internal stakeholders to set priorities, manage expectations, and maximize performance of all display campaigns.Coordinate with internal email media buyers and affiliate managers to share learnings across all channels Background & Experience:
5-6+ years experience with managing and executing marketing campaigns4+ years managing self-serve advertising campaigns (Adwords, Facebook, Yahoo/Bing, etc.)Comprehensive understanding of the digital advertising ecosystem.Understanding of how marketing impacts other units of the business Extremely comfortable with programmatic media buying campaignsStrong experience with troubleshooting pixels as well as thinking through larger scale attribution modelsWillingness to learn quickly in a fast-paced environment and an ability to understand and discuss new technical conceptsAbility to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently is a must!Demonstrated ability to think analytically, solve problems, make decisions and use sound judgment.Strong experience with microsoft excel and data analyzationComfortable making quick decisions based on the results of these data analysis activitiesExcellent communication skillsComfortable working in a dynamic, fast paced environment.Most importantly: The unrelenting desire to acquire new customers and meet aggressive KPIs.Compensation equals base salary plus a competitive quarterly bonus plan based on a percentage of campaign ROI.PM21Powered by JazzHR

Keywords: Mindful Health, Denver , Senior Display Media Buyer, Advertising , Denver, Colorado

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