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Content Marketing Specialist

Company: Riderflex LLC
Location: Denver
Posted on: April 8, 2021

Job Description:

Classic Brands is looking for their next Content Marketing Specialist to join their team!
-- Salary: $45,000-$65,000
Industry:--Consumer Goods
Title:--Content Marketing Specialist
Location: Denver, Co--
Reports to: Director of E-Commerce
Direct reports: 0
Type: Full-Time, W-2
--
Position Summary
Classic Brands is looking for a full-time Content Marketing Specialist to join our team and be responsible for all marketing content to drive traffic, leads and engagement that contribute to new sales and customer retention. You'll work cross-functionally with our E-commerce Specialist to manage an engaging, informative library of online content that reflects our mission and values. Our content needs include marketing collateral, web and landing pages, social media, digital advertising, email marketing, print ads, and other channels - primarily for consumer audiences, but also including B2B audiences. Design skills utilizing Adobe will be needed to complete this positions responsibilities. Being able to switch gears without missing a beat is vital and an eagerness to learn and conquer new skills is a must. This position will be part of the Consumer Marketing team, and work closely with the Director of Consumer Marketing, E-Commerce Specialist and others. The ideal candidate will enjoy the close-knit, small business atmosphere and thrive in a flexible and nimble atmosphere. You'll also need to love nature and particularity wild birds - after all, that's our real customer!
Primary Responsibilities

  • Lead and own brand storytelling and communication within the defined Brand Strategy
  • Increase engagement by developing well-executed, organized, and relevant content
  • including, but not limited to, the website, blog posts, social media, newsletters, email
  • campaigns, infographics, and videos across multiple brands
  • Daily use of Adobe to produce on-point imagery/content and videos that will be used across all platforms
  • Provide copywriting and editing on items such as articles, emails, landing pages, social media posts and blog posts that cultivates engaging and SEO-friendly product copy
  • Ensure that all our online content reflects our values and provides a benefit to our community, while working with partners to syndicate select articles that will drive our--business forward
  • Define, measure, track and report on key social media KPI's
  • Work with bloggers, subject matter experts and thought leaders directly to develop additional content for our website, online videos, social media and more
  • Seek and cultivate meaningful partnerships/relationships with businesses, influencers or--industry leaders
  • Collaborate and coordinate with internal teams to provide high-quality content deliverables and support marketing initiatives and creative campaigns
  • Manage the editorial calendar that meets the objectives of product, marketing, and sales teams
  • Assist with identifying gaps in our content and recommending new topics Other Duties
    Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.--
    Qualifications
    • Bachelor's Degree in Marketing, Journalism, Media Studies or Communications strongly preferred
    • Experience with blogging, social media, and newsletter production
    • Knowledge in videography (producing & editing)
    • Knowledge in successful/measurable social media content
    • Knowledgeable in basic principles around marketing campaigns for social media, newsletters--
    • Experience with creating email automation workflows, segmenting audiences, and tactics to grow email lists
    • Solid understanding of current Search Engine Optimization (SEO) standards and best practices
    • Solid proficiency in Adobe Photoshop/Illustrator/Premiere/AfterEffects a must
    • Experience in Shopify
    • Demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources and meet deadlines
    • Meticulous attention to detail
    • Strong prioritization and organizational skills and the ability to carry detailed projects through to completion
    • Hunger to learn and obtain new skills that will benefit the company strategy
    • Energetic, inquisitive, and collaborative with a great attitude and high aptitude.
    • Link or access to your portfolio that showcases a wide range of work
    • Must love nature, the outdoors and wild birds!
      About Classic Brands
      Classic Brands is a highly innovative consumer product company that is currently the leader in the worldwide bird feeder market. We combine deep category experience with proprietary consumer research to develop breakthrough, patentable new products that fill real needs in the marketplace. We are fast-paced and bring a significant number of products to market every year. We sell into all the major retailers including Walmart, Lowe's, Menards, True Value, Tractor Supply and many others. We have a culture of high-performing professionals that like to enjoy winning and pleasing our customers. Great workplace environment in the northern part of DTC. About Recruiting Firm, Riderflex
      Riderflex is a national, Colorado based, premier headhunter, RPO and employment agency; recruiting and searching the top talent for staffing your teams. Our core purpose is to help create dynamic work environments for clients and candidates. We specialize in three core competencies; recruiting, consulting, and candidate services. Our recruiting process includes vetting candidates through video interviews by current C-Level executives with over 30 years of experience. We recruit for all industries and functions, from the C-Suite to Manager level, nationwide. Riderflex brings your leadership to the next level with consulting services including Human Resources, Marketing, IT, Sales, Finance, and Operations.--
      Who We Are
      https://youtu.be/rZSq-VBanwM
      Listen to the Riderflex Podcast - Career Advice and Job Interviewing Tips
      https://riderflex.com/podcasts/ I consent to be contacted over SMS/Text for this job.

Keywords: Riderflex LLC, Denver , Content Marketing Specialist, Advertising , Denver, Colorado

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