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Head of Global Brand Marketing

Company: Western Union
Location: Denver
Posted on: April 6, 2021

Job Description:

Are you looking to build a career in the financial services sector by leading Western Union? You will be responsible for global consumer efforts to build brand and marketing communication strategies and programming that acquires and engages customers across all levels of the funnel. Define and optimize marketing investments and work with our regions and Go To Market Digital team to maximize efficiency and effectiveness to deliver our revenue plan through retail and digital marketing support. Be our senior brand champion and develop and build upon our industry lead brand equity. Join Western Union as Head of Global Brand & Marketing in our corporate headquarters in Denver, Colorado. We are motivated by our values: purpose-driven, globally-minded, and trustworthy & respectful. We're a FinTech that's using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We're a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen. We'll be looking to you to: Lead the evolution of our marketing technology to ensure complete visibility into customer engagement across our brand and websites. Drive the performance marketing practice at Western Union, ensuring we achieve our marketing efficiency and effectiveness goals; own the relationship with our top media partners, including Google and Facebook, along with our media agency. Design and Develop consumer brand strategy, positioning, architecture, and visual identity management across consumer products and channels. Management of in-house design studio and outside agencies, and the related creative development Governance of brand and creative standards and oversight of all customer-facing content; development of campaign creative platforms and executions for use by marketers Develop and evolve our marketing communications strategy and best practices and toolkits to improve customer acquisition Accountability for marketing investment and management of marketing budgets Delivery and management of all consumer research Managing a team of six direct reports and seventy indirects For such a pivotal role, you'll ideally have:

  • Experience working with content management systems and industry-leading AdTech tools to drive a holistic understanding of our customer and prospect behavior
  • Marketing, creative, and commercial leadership roles
  • Strategy development and execution
  • Experience in business transformation and change management
  • International marketing experience
  • Strong history of people leadership
  • Proven experience Influencing and collaborating with a diverse set of stakeholders; leadership roles in a matrix organization a plus
  • Financial services and payment experience a plus
  • 15+ years in strategic marketing roles
  • Bachelor's degree or equivalent experience. MBA preferred Join us, and let's move money for better! Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new excellence levels. Our organization's exciting time, as the most significant cross-border money transfer operator, trusted by millions of consumers worldwide. If you're ready to unleash your potential to help drive change through bottom-up innovation, apply now. We're a company on the move, and we want our people to grow and develop. You'll have plenty of opportunities to learn new skills and build a career, as well as an excellent salary and benefits package. We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates our global teams' unique backgrounds and perspectives while reflecting on the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. Overall, on-target earnings $ 324,000.00- $450,000. This amount includes base salary $180,000 - $250, 000.and both short-term (x% of base pay) and long-term (x% of base pay) incentives. The overall earnings represent the anticipated low and high end of the Western Union compensation range for this position. Actual compensation will vary and will be based on several factors, such as candidate's qualifications, skills, competencies, and proficiency for the role. Further information will be provided on the short- and long-term incentive programs, which individual and company performance determine. Other rewards and benefits include health insurance, accident, and life insurance, unlimited time off policy, and access to the best in class learning and development platforms, to name just a few! Our Recruiter will provide further information on Western Union benefits. To view more details of our benefits, visit us here: https://2020-2021.mywubenefits.com/ Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth.

Keywords: Western Union, Denver , Head of Global Brand Marketing, Advertising , Denver, Colorado

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