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Digital Marketing Director

Company: Prime Robotics
Location: Denver
Posted on: February 25, 2021

Job Description:

Prime Robotics designs and builds robots for the logistics and manufacturing industries. We are a dynamic, entrepreneurial company. This industry is new and the key to our success is to move fast and be creative. Our robots cut operating expenses for warehouses by 80%, which means we add enormous value for our customers. We have a proven first generation of robots and recently launched a revolutionary second generation robot. Now we are ready to go to market. Job Description We are seeking a Data Driven marketing professional with a focus on digital/integrated marketing to help the sales department generate--qualified leads and set up demos for our robots. From building the lists of leads to devising the sales funnels based on personas to implementing through email, web, and webinar campaigns to create compelling content to help us capture our share of leads in this exploding market. We want to create customer centric content built around personas that show how implementing our robots changed their lives and business. Qualifications We seek a Marketing Director who is comfortable with marketing technology products to businesses.

  • Track record executing inbound marketing practices
    • Track record building lead generation programs
    • Designing multi touch campaigns and refining through A/B testing
    • Track record building website traffic with SEO and judicious use of SEM
    • Knowledge of how to leverage a Marketing Automation campaigns and funnels
      • Infusionsoft
      • Hubspot
      • Good web design sense and hopefully able to write your own CSS or php code if you have to
      • Good at technical copy writing
      • 10+ years marketing experience
      • US Military and Veterans a plus Additional Information We value curiosity and enthusiasm. We want to make a fun place to work for people that are passionate about technology and robotics. Please only people currently able to work--in the Denver area or already planning to move to the area.

Keywords: Prime Robotics, Denver , Digital Marketing Director, Advertising , Denver, Colorado

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