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Digital Marketing Lead

Company: Brilliant Earth
Location: Denver
Posted on: February 25, 2021

Job Description:

Digital Marketing Lead - Brilliant Earth, Denver Brilliant Earth is one of the fastest growing e-commerce jewelers in the world, and the global leader in ethically sourced fine jewelry. Founded in 2005, we have been featured in Time, The Knot, Forbes, and Refinery29, among many other media outlets. We are a group of dedicated team members with a common goal of creating a more sustainable, transparent, and compassionate jewelry industry. We are searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. Brilliant Earth team members bring a top-notch attitude and a willingness to help each other grow.--For more insight into our work environment and culture, and to hear from our employees, check out our profile on the Muse! Everyone at Brilliant Earth has a voice - we want to hear yours! If you are interested in growing with Brilliant Earth, send us a resume and cover letter letting us know why you are interested in joining our mission and our team. Please include a sentence about your favorite shape of diamond.-- Position Overview: We are looking for a motivated, data-driven and passionate Affiliate marketer to join our Marketing team. You will build and own affiliate channel to drive growth through customer acquisition and retention. You will partner with cross-functional teams, develop breakthrough content and creative assets, as well as reporting frameworks to measure success. You will have the opportunity to develop partnerships and manage relationships on behalf of our brand. The ideal candidate is someone with prior partnership management experience. While primarily focused on affiliate marketing, you will have the opportunity to work closely with the rest of the Marketing teams and will contribute ideas for digital, social, partnerships, and other performance marketing channels. Key responsibilities:

  • Develop Brilliant Earth's Affiliate Program strategy; build out the affiliate payout structure, communications and a roster partners that drive significant brand equity
  • Identify and recruit affiliates to the program, and deepen relationships with existing partners
  • Lead the creation, production and distribution of materials to communicate, educate and provide opportunities to market the Affiliate Program
  • Work cross-functionally with designers and content creators to develop effective, compelling, branded content for use across marketing channels, and continuously optimize campaigns
  • Develop and own reporting for to assess performance and identify optimizations Qualifications:
    • Bachelor's degree or equivalent experience
    • 2-3 years' experience in affiliate or partnership marketing for a luxury consumer brand
    • Expertise working with top 3rd party affiliate networks, i.e. Impact Radius (preferred), Rakuten, PepperJam, CJ, etc.
    • You are a great storyteller and communicator who can build relationships with a diverse set of internal stakeholders and partners
    • You're just as comfortable powering through Excel models as you are whipping up creative presentations while meeting tight deadlines
    • Exceptional writing skills and ability to adhere to luxury brand guidelines
    • Curious and customer-centric mindset to generate new and innovative ideas
    • Self-starter and highly organized with ability to independently drive projects from idea to execution
    • Positive attitude and collaboration skills to work together with stakeholders across teams
    • Exceptional project management and prioritization skills
    • Ability to think critically and adapt quickly in a flexible environment
    • Interest in socially and environmentally responsible organizations and products The targeted budget for this position is $60-75k. This compensation budget range may be adjusted at any time at the discretion of the company. Brilliant Earth offers a competitive, robust benefits package.--As a full-time Brilliant Earth employee, you can choose to enroll in--medical, dental and vision insurance--plans, 401(k) plan with matching contribution,--and--commuter benefits. We offer paid parental leave, an open PTO policy, and an employee discount on our products. Employees of Brilliant Earth have access to an Employee Assistance Program which includes mental health counseling, and can participate in regular wellness events led by the culture team. Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other - our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.

Keywords: Brilliant Earth, Denver , Digital Marketing Lead, Advertising , Denver, Colorado

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