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Growth Marketing Manager

Company: Shift
Location: Denver
Posted on: February 25, 2021

Job Description:

About ShiftWe believe car buying should be fun, fair, and accessible to everyone. We've set out to transform an industry, using technology to bring transparency and convenience to the car buying process.And we aren't stopping there. We seek to bring that same openness and simplicity to car ownership too, with payments, maintenance, and insurance in one easy app. At Shift, we're building the tools that empower people to buy, own, and sell the cars that make life go. Having recently gone public, our Director of Growth Marketing is looking to add an analytical and collaborative growth marketing manager. With a small but mighty marketing team, the growth marketing manager will own performance marketing and customer acquisition campaigns that deliver against aggressive pipeline and sales targets.--We're looking for someone with robust experience across multiple performance marketing channels and deep expertise in paid social,--display, and third party partnerships.--Going public is just the beginning of our journey and our future growth marketing manager will have a tremendous opportunity to impact the future success of Shift! What you'll do* Build, launch, and optimize the end-to-end campaign strategy, tactics, execution and test/learn efforts to scale digital marketing while focused on driving cost-effective, high quality leads* Partner closely with cross-functional teams including Brand, Analytics, Data Science, and Product to drive landing page, ad creative, and product feed optimization to improve channel performance and build best-in-class acquisition programs* Develop and implement testing strategies and roadmap to improve KPIs including creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance.* Research and leverage growth marketing industry trends and competitive analysis to inform marketing strategy and identify new growth opportunities within each channel that deliver on sales, profitability, and efficiency goals* Own and report out on performance marketing metrics and derive actionable insights that will inform optimization of paid media strategiesWhat we're looking for* 6+ years hands-on, direct-to-consumer experience on client or agency side developing and managing scalable marketing campaigns across all paid media with an emphasis on social, display, and third party partnerships.* Strong analytical skills, with the ability to analyze and synthesize raw data from multiple sources, draw conclusions, and develop actionable recommendations* Experience working in a fast paced environment delivering results by building strategies and identifying opportunities to scale growth and to increase efficiency through optimizations and testing, meeting /exceeding KPI targets* Deep familiarity with digital marketing and customer acquisition metrics including CPL, CAC/CPA, CPC, CPM, and ROAS* Proven track record of executing A/B tests, optimizing campaigns and translating data into--insights* Outstanding ability to think creatively, identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphereWho we areAt Shift, we're all about growth - which means people who are eager to grow, who are ready to roll up their sleeves and learn new things. We were founded by a scrappy group of visionaries who were by no means "car experts" - so we don't expect you to be one, either! We'll take the open-minded go-getter over the pure subject matter expert any day. In that spirit, we also care about building a diverse and inclusive workplace and company. To put it simply, cars are meant for everyone, so we believe our company should be, too. We never discriminate against any candidate on the basis of gender, sexual orientation, gender identity, age, race, ethnicity, religion, color, national origin, marital status, veteran status or disability status. We welcome and encourage people of all backgrounds and walks of life to apply, even if you're unsure if you meet all the requirements. (Even if this particular role isn't the right fit, chances are we will have the right one soon!)Why Join Now? Having gone public in October 2020, we are at the beginning of our journey and hope you join us for the ride! Shift is a leading end-to-end auto e-commerce platform transforming the used car industry with a technology-driven, hassle-free customer experience. Shift's mission is to make buying or selling a used car fun, fair, and accessible to everyone. We provide comprehensive, digital solutions throughout the car ownership lifecycle: finding the right car, having a test drive brought to you before buying the car, a seamless digitally-driven purchase transaction including financing and vehicle protection products, an efficient, digital trade-in/sale transaction, and a vision to provide high-value support services during car ownership. Website - Facebook - Instagram - Twitter - LinkedIn - About Shift (Team)Shift is an Equal Employment Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Keywords: Shift, Denver , Growth Marketing Manager, Advertising , Denver, Colorado

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