Product Marketing Manager
Company: TurboTenant
Location: Denver
Posted on: February 25, 2021
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Job Description:
A Little Bit About UsAt TurboTenant, our mission is to equip
independent landlords with the tools to build positive
relationships with their renters and provide them an authentic
rental experience. We believe in the genuine desire and ability of
landlords to provide great homes for renters. We are proud that
over 250,000 independent landlords have chosen to manage their
rental process with TurboTenant.If you join us, you can look
forward to working in a fast-paced, performance-driven startup
environment. We've all got more work to do than hours in the day,
but you'll be making a big impact on both the company and the lives
of our users. There is no shortage of opportunity for a
self-starter who takes ownership of their work and can execute.Who
We Are Looking ForWe are looking for our first Product Marketer to
lead Product Marketing efforts at TurboTenant. You will work
closely with our Product and Marketing teams. Your main role will
be to partner with Product Management, Design, and Engineering to
increase conversions and feature adoption. You'll also own the
communication with our users after the Marketing team has acquired
them to TurboTenant assets.As a Product Marketer you will * Write
and implement messaging that helps move individuals down the
conversion funnel from Visitor -> Customer* Contribute to
high-level strategy on how we position our product offering in a
competitive market* Own the communication with our users through
the marketing website, email, in-app messages, and product
education* Write and edit messaging on TurboTenant.com as well as
in product * Make data-driven decisions on segmentation, timing,
and targeting* Utilize behavior analytics as well as user research
to improve feature adoption within the product* Work as part of the
TurboTenant Product Organization to accomplish quarterly and yearly
OKRsRequirements* Extensive email marketing and in-app messaging
experience* Track record of using data and user research to make
meaningful improvements* Expert-level writing skills for landing
pages, in-app messages, emails, and product education* Find
yourself equally comfortable working with the Product Team as you
do the Marketing Team* You have a basic understanding of product
design principles and have worked with a Product Designer in the
past. Bonus if you can get in Sketch and update screens using an
existing design system. * You have the ability to talk with
customers, collect feedback, and describe solutions that solve
their true problems* Experience working with behavior analytics
platforms, preferably Google Analytics and Mixpanel * Leadership
skills. As the first Product Marketer, you'll be able to advocate
for and teach TurboTenant about Product Marketing.You don't need to
have a certain degree or a specific amount of experience. We care
more about your work ethic, product sense, attention to detail,
communication skills (especially written), a history of coworkers
that loved working with you, and an eye for great product
experiences.TurboTenant is located in beautiful Fort Collins,
Colorado, and we would love it if you were too. Preference will be
given to candidates that could come into the office a couple of
days per week for in-person meetings.BenefitsWe believe the two
most important things we can provide our team members are* An
environment that will push you to reach your potential. * The
opportunity to make a big impact on both TurboTenant and the
proptech industry. That being said we're also proud to offer *
Competitive Compensation and PTO package* Medical / Dental /
Vision* Paid birthday off* 401k Matching* Generous equipment
budget* A productive office environment to use regularly or
whenever you're in town.Additional InformationTurboTenant is proud
to serve a diverse group of landlords and renters. We strive to
reflect that diversity within our team. Employment at TurboTenant
is based on merit, competence, performance and business need.
TurboTenant celebrates being an equal opportunity employer and
never discriminates based on race, color, genetic information,
religion, national origin, sex, physical or mental disability,
sexual orientation, gender identity, pregnancy or related condition
(including breastfeeding), age or any other basis protected by
law.
Keywords: TurboTenant, Denver , Product Marketing Manager, Advertising , Denver, Colorado
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