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Sr. Marketing Manager, Site Optimization and Content

Company: Brilliant Earth
Location: Denver
Posted on: February 25, 2021

Job Description:

Sr. Marketing Manager, Site Optimization and Content - Brilliant Earth, DenverBrilliant Earth is one of the fastest growing e-commerce jewelers in the world, and the global leader in ethically sourced fine jewelry. Founded in 2005, we have been featured in Time, The Knot, Forbes, and Refinery29, among many other media outlets. We are a group of dedicated team members with a common goal of creating a more sustainable, transparent, and compassionate jewelry industry.We are searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. Brilliant Earth team members bring a top-notch attitude and a willingness to help each other grow. For more insight into our work environment and culture, and to hear from our employees, check out our profile on the Muse! Everyone at Brilliant Earth has a voice - we want to hear yours! If you are interested in growing with Brilliant Earth, send us a resume and cover letter letting us know why you are interested in joining our mission and our team. Please include a sentence about your favorite shape of diamond.Position OverviewWe are seeking a motivated, driven and passionate e-commerce marketing leader to join our Marketing team. You will drive e-commerce conversion through website optimization and content management, helping to build a best-in-class digital experience. As the Sr. Marketing Manager, you will develop branded creative and content as well as reporting frameworks to measure success.Key Responsibilities* Strategically plan and drive day-to-day online conversion, and success toward other aligned goals* Lead the planning and execution of site content, supporting Manage site content including: homepage creative, category and product page content, seasonal pages for marketing campaigns* Develop content strategy and calendar for all key site areas that align with overall business strategy including product priorities, promotions, and holidays with a focus on optimal storytelling and styling* Lead content A/B testing* Ensure all site experiences are on-brand and continuously improve the brand image* Lead overall site navigation, searchability, promotional bars, linking tactics and landing pages to optimize revenue and customer engagement goals within our eCommerce channel* Perform regular site audits to ensure category pages, filters, search results and other various site experiences are functioning as expected and make optimization recommendations* Partner closely with Acquisition and Retention on executing and testing alternate site experiences for segmented traffic* Collaborate with digital product team on continued site enhancements and UAT feature releases Qualifications* Bachelor's Degree; 3-5+ years of experience working on e-commerce site management or marketing function* Knowledge of digital ecosystems, A/B testing and online marketing tactics.* Ability to think strategically, while managing tactical, day-to-day execution.* Sharp attention to details and keen eye for potential errors* Exceptional written and verbal communication skills, with the ability to present creative ideas and information clearly to executive leadership.* Ability to measure success and drive continued results using demonstrated strategy as well as innovative and creative thinking.* Experience in Retail e-commerce industry, jewelry experience a plus.* Experience working in a fast-paced entrepreneurial and evolving high-growth business a plus. The targeted budget for this position is $85-130k. This compensation budget range may be adjusted at any time at the discretion of the company.Brilliant Earth offers a competitive, robust benefits package. As a full-time Brilliant Earth employee, you can choose to enroll in medical, dental and vision insurance plans, 401(k) plan with matching contribution, and commuter benefits. We offer paid parental leave, an open PTO policy, and an employee discount on our products. Employees of Brilliant Earth have access to an Employee Assistance Program which includes mental health counseling, and can participate in regular wellness events led by the culture team.Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other - our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.

Keywords: Brilliant Earth, Denver , Sr. Marketing Manager, Site Optimization and Content, Advertising , Denver, Colorado

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