Product Marketing Specialist
Company: OpenTable
Location: Denver
Posted on: February 23, 2021
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Job Description:
At OpenTable, we are on a mission to help people experience the
world through dining and to help restaurants to grow and thrive. To
help us accomplish that mission, we're seeking a Sr. Product
Marketing Specialist to join the Marketplace team, focused on
creating great experiences to connect diners to restaurants.-- In
this role, you will serve as the glue between the Sales, Product,
Design and Marketing functions, helping us to create products and
in product experiences to help restaurants fill their dining rooms
and grow their businesses. You will be responsible for developing
the marketing strategy, product positioning, and messaging that
helps drive engagement and retention, and solidifies the leadership
OpenTable has today. You'll have the unique opportunity to
collaborate across the organization from the product ideation stage
all the way through to go-to-market execution, launching and
scaling products that help restaurants grow their business.--
Responsibilities Drive adoption and engagement of OpenTable's
marketplace products with clear product positioning, naming and
launch strategies Partner with Product, Design and Marketing
colleagues on driving cross-functional, cross-channel marketing
efforts to meet the growth objectives associated with ongoing
product initiatives Partner with sales to launch and drive adoption
of new features and products and act as their key point of contact
for product positioning Develop go-to-market plans for new features
and products for restaurant customers Develop marketing assets &
campaigns to support product awareness, customer acquisition and
engagement goals Understand industry trends and competitors to
develop marketing strategies to increase our market presence and
thought leadership. Requirements You have a love for helping small
businesses scale & passion for dining. A balance of creativity and
analytics is required. BA/BS degree is required. Minimum 2 years of
product marketing experience in a technology company. B2B
Experience at a marketplace technology company is a plus. Excellent
verbal and written communication skills. Experience in executing
marketing campaigns is a plus. Efficient, highly productive
multi-tasker; ability to thrive in a fast-paced, rapidly changing
environment, "get it done" environment. Be willing to learn new,
exciting things. Proven success collaborating with cross-functional
teams and executing high impact go-to-market campaigns. Superior
project management skills; results focused with superb execution
and follow-through; highly detail-oriented. About OpenTable
OpenTable, part of Booking Holdings Inc., is the world's leading
provider of online restaurant reservations, seating more than 24
million diners per month via online bookings across approximately
43,000 restaurants. Since its inception in 1998, OpenTable has
seated more than 1 billion diners around the globe. The Company is
headquartered in San Francisco, California, and the OpenTable
service is available throughout the United States, as well as in
Canada, Germany, Japan, Mexico, and the UK. As an employee of
OpenTable, you will be part of a global network that includes
OpenTable and KAYAK's portfolio of metasearch brands including
momondo, Cheapflights, Swoodoo, checkfelix and Mundi. Many
employees are dedicated to one brand, but we all have the benefit
of using each other's strengths and insights. Together, we're able
to help people experience the world through dining and travel.
Diversity and Inclusion at OpenTable/ KAYAK We aspire to have a
workplace that reflects all of the diverse communities we serve. We
know that when we have diverse teams we produce more innovative
ideas, products, services, and better business outcomes for our
stakeholders. OpenTable/KAYAK is proud to be an Equal Opportunity
Employer and we welcome and encourage candidates from all
backgrounds and experiences to apply for roles on our team. Whoever
you are, just be you. KAYAK or OpenTable (as the case may be) will
process your personal data in accordance with data protection law
for the purposes described in our privacy notice (Germany and All
Other Locations ). As part of the application process
KAYAK/OpenTable may share your personal data across our group of
companies. In order to consider you for new positions,
KAYAK/OpenTable may keep your personal data for 6 months (within
the EU) and 2 years (in all other regions), unless otherwise
required by applicable law. Will you now or in the future require
any type of visa sponsorship? --*
Are you legally authorized to work in the country you are applying
to? --*
U.S. Equal Opportunity Employment Information (Completion is
voluntary) Individuals seeking employment at OpenTable are
considered without regards to race, color, religion, national
origin, age, sex, marital status, ancestry, physical or mental
disability, veteran status, gender identity, or sexual orientation.
You are being given the opportunity to provide the following
information in order to help us comply with federal and state Equal
Employment Opportunity/Affirmative Action record keeping,
reporting, and other legal requirements. Completion of the form is
entirely voluntary. Whatever your decision, it will not be
considered in the hiring process or thereafter. Any information
that you do provide will be recorded and maintained in a
confidential file. Gender Are you Hispanic/Latino? Please identify
your race Race & Ethnicity Definitions If you believe you belong to
any of the categories of protected veterans listed below, please
indicate by making the appropriate selection. As a government
contractor subject to Vietnam Era Veterans Readjustment Assistance
Act (VEVRAA), we request this information in order to measure the
effectiveness of the outreach and positive recruitment efforts we
undertake pursuant to VEVRAA. Classification of protected
categories is as follows: A "disabled veteran" is one of the
following: a veteran of the U.S. military, ground, naval or air
service who is entitled to compensation (or who but for the receipt
of military retired pay would be entitled to compensation) under
laws administered by the Secretary of Veterans Affairs; or a person
who was discharged or released from active duty because of a
service-connected disability. A "recently separated veteran" means
any veteran during the three-year period beginning on the date of
such veteran's discharge or release from active duty in the U.S.
military, ground, naval, or air service. An "active duty wartime or
campaign badge veteran" means a veteran who served on active duty
in the U.S. military, ground, naval or air service during a war, or
in a campaign or expedition for which a campaign badge has been
authorized under the laws administered by the Department of
Defense. An "Armed forces service medal veteran" means a veteran
who, while serving on active duty in the U.S. military, ground,
naval or air service, participated in a United States military
operation for which an Armed Forces service medal was awarded
pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB
Control Number 1250-0005 Expires 05/31/2023 Voluntary
Self-Identification of DisabilityWhy are you being asked to
complete this form? We are a federal contractor or subcontractor
required by law to provide equal employment opportunity to
qualified people with disabilities. We are also required to measure
our progress toward having at least 7% of our workforce be
individuals with disabilities. To do this, we must ask applicants
and employees if they have a disability or have ever had a
disability. Because a person may become disabled at any time, we
ask all of our employees to update their information at least every
five years. Identifying yourself as an individual with a disability
is voluntary, and we hope that you will choose to do so. Your
answer will be maintained confidentially and not be seen by
selecting officials or anyone else involved in making personnel
decisions. Completing the form will not negatively impact you in
any way, regardless of whether you have self-identified in the
past. For more information about this form or the equal employment
obligations of federal contractors under Section 503 of the
Rehabilitation Act, visit the U.S. Department of Labor's Office of
Federal Contract Compliance Programs (OFCCP) website at
www.dol.gov/ofccp . How do you know if you have a disability? You
are considered to have a disability if you have a physical or
mental impairment or medical condition that substantially limits a
major life activity, or if you have a history or record of such an
impairment or medical condition. Disabilities include, but are not
limited to:
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