Content Marketing Manager

Company: ACI Learning
Location: Englewood
Posted on: February 22, 2021

Job Description:

We are looking for a highly motivated and experienced content marketing manager to join ACI Learning's marketing team. Do you love storytelling? Can you deliver great content that inspires users? Is organization one of your superpowers? Do you work well with different teams?If you answered yes to these questions and are ready to join a rapidly growing team in a highly creative role that is essential to the company's success, we want to talk to you.Candidates will be experts in content strategy utilizing digital search and social media analytics tools to understand the nuances, advantages, and shortcomings of each platform - utilizing data-based decisions to formulate your campaign strategy.We are a company filled with people who are passionate about our product - which is just one reason why ACI Learning was named by EC-Council as the North America Accredited Training Center of the year for the past two years in a row. At ACI Learning, we're committed to our work, having fun, and most importantly to each other's success.The Content Marketing Manager will build and manage a team of data analysts and content creators and will require excellent interpersonal and communicative skills, as well as demonstrate sound leadership and decision-making ability.We want people who thrive in a fast-paced, performance-driven company, who are not afraid to stretch themselves in a fun environment and focus on impact and growth.Responsibilities include: * Design content marketing strategies and set short-term goals* Undertake content marketing initiatives to drive traffic and engagement that translates to sales and brand promotion* Collaborate with design and writing teams to produce high-quality content* Develop editorial calendar, delegate tasks, and ensure deadlines are met* Edit, proofread and improve the content* Analyze web traffic metrics* Share content through various channels, ensuring a strong web presence* Orchestrate digital content strategies across all online platforms* Managing a content marketing budget* Design and implement creative marketing strategies to disseminate content.* Continuously measure and improve content performance; create reports leveraging Google Analytics, SEMRush, HubSpot, and social media analytics tools* Interact with content specialists, graphic designers, and internal team members to create and review all content & ensure a consistent message* Craft interesting, well-researched, content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, website copy, eBooks, case studies, webinars, videos, presentations, speeches, and other content as needed* Contribute to social media postings and management of social media accounts and content calendar* Build and track benchmarks for measuring success and ROI* Optimize delivery strategy for each piece, by implementing best practices, and repeatedly test various tools, content formats, and distribution channels with various target audience segments* Present content ideas and deliverables to internal partnersKey Skills We're Looking For:* Proven work experience as a Content marketing manager* Bachelor's degree in Marketing, Journalism or relevant field* 3- 5 years of experience in marketing, communications, or writing-focused roles* Proficiency in MS Office and WordPress or other Content Management Software. Experience with Web Content Management Systems, HTML, Marketo, and Adobe Creative Cloud a plus* Understanding of web publishing requirements* Editorial mindset with an ability to predict audience preferences* Hands-on experience with SEO and web traffic metrics* Expertise in social media platforms* Project management skills and attention to detail* Excellent communication and writing skills in English* Data-driven and highly analytical.* Proficiency with Google Analytics.* Proficiency with social media analytics.* Ability to develop, organize, and maintain process documentation* An uncompromising approach to hitting deadlines* Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.* Portfolio demonstrates strength in storytelling and a variety of brand, corporate, and thought leadership topicsKey experiences and competencies:* Business Savvy and Marketing Maven: The ideal candidate will pride him/herself on being ahead of the market. S/he will be passionate about identifying and prioritizing strategic Marketing Communication opportunities and driving the overall strategy* Data-Driven: The ideal candidate will be responsible for driving all metrics around Marketing and Communications activities to improve ROI* Innovation: The ideal candidate will be relentlessly focused on positioning Showpad as an innovator and industry leader through the creation of new and valuable strategies, programs, and features* Teamwork: The ideal candidate will be committed to working together in a respectful, transparent, and trust-based way in all interactions, large and smallJob location: Preferred locations: Denver, Colorado or Gainesville, Florida (home of our two headquarters locations). Remote applicants will be enthusiastically considered.Powered by JazzHRMCSvJOJ1HY

Keywords: ACI Learning, Denver , Content Marketing Manager, Advertising , Englewood, Colorado