Content Marketing Manager
Company: ACI Learning
Location: Englewood
Posted on: February 22, 2021
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Job Description:
We are looking for a highly motivated and experienced content
marketing manager to join ACI Learning's marketing team. Do you
love storytelling? Can you deliver great content that inspires
users? Is organization one of your superpowers? Do you work well
with different teams?If you answered yes to these questions and are
ready to join a rapidly growing team in a highly creative role that
is essential to the company's success, we want to talk to
you.Candidates will be experts in content strategy utilizing
digital search and social media analytics tools to understand the
nuances, advantages, and shortcomings of each platform - utilizing
data-based decisions to formulate your campaign strategy.We are a
company filled with people who are passionate about our product -
which is just one reason why ACI Learning was named by EC-Council
as the North America Accredited Training Center of the year for the
past two years in a row. At ACI Learning, we're committed to our
work, having fun, and most importantly to each other's success.The
Content Marketing Manager will build and manage a team of data
analysts and content creators and will require excellent
interpersonal and communicative skills, as well as demonstrate
sound leadership and decision-making ability.We want people who
thrive in a fast-paced, performance-driven company, who are not
afraid to stretch themselves in a fun environment and focus on
impact and growth.Responsibilities include: * Design content
marketing strategies and set short-term goals* Undertake content
marketing initiatives to drive traffic and engagement that
translates to sales and brand promotion* Collaborate with design
and writing teams to produce high-quality content* Develop
editorial calendar, delegate tasks, and ensure deadlines are met*
Edit, proofread and improve the content* Analyze web traffic
metrics* Share content through various channels, ensuring a strong
web presence* Orchestrate digital content strategies across all
online platforms* Managing a content marketing budget* Design and
implement creative marketing strategies to disseminate content.*
Continuously measure and improve content performance; create
reports leveraging Google Analytics, SEMRush, HubSpot, and social
media analytics tools* Interact with content specialists, graphic
designers, and internal team members to create and review all
content & ensure a consistent message* Craft interesting,
well-researched, content to drive traffic, engage and convert
target customers, and improve shared content across social media
channels; content to include white papers, blog posts, website
copy, eBooks, case studies, webinars, videos, presentations,
speeches, and other content as needed* Contribute to social media
postings and management of social media accounts and content
calendar* Build and track benchmarks for measuring success and ROI*
Optimize delivery strategy for each piece, by implementing best
practices, and repeatedly test various tools, content formats, and
distribution channels with various target audience segments*
Present content ideas and deliverables to internal partnersKey
Skills We're Looking For:* Proven work experience as a Content
marketing manager* Bachelor's degree in Marketing, Journalism or
relevant field* 3- 5 years of experience in marketing,
communications, or writing-focused roles* Proficiency in MS Office
and WordPress or other Content Management Software. Experience with
Web Content Management Systems, HTML, Marketo, and Adobe Creative
Cloud a plus* Understanding of web publishing requirements*
Editorial mindset with an ability to predict audience preferences*
Hands-on experience with SEO and web traffic metrics* Expertise in
social media platforms* Project management skills and attention to
detail* Excellent communication and writing skills in English*
Data-driven and highly analytical.* Proficiency with Google
Analytics.* Proficiency with social media analytics.* Ability to
develop, organize, and maintain process documentation* An
uncompromising approach to hitting deadlines* Results-oriented;
proven ability to prioritize, drive and achieve results through
self and others under time pressure.* Portfolio demonstrates
strength in storytelling and a variety of brand, corporate, and
thought leadership topicsKey experiences and competencies:*
Business Savvy and Marketing Maven: The ideal candidate will pride
him/herself on being ahead of the market. S/he will be passionate
about identifying and prioritizing strategic Marketing
Communication opportunities and driving the overall strategy*
Data-Driven: The ideal candidate will be responsible for driving
all metrics around Marketing and Communications activities to
improve ROI* Innovation: The ideal candidate will be relentlessly
focused on positioning Showpad as an innovator and industry leader
through the creation of new and valuable strategies, programs, and
features* Teamwork: The ideal candidate will be committed to
working together in a respectful, transparent, and trust-based way
in all interactions, large and smallJob location: Preferred
locations: Denver, Colorado or Gainesville, Florida (home of our
two headquarters locations). Remote applicants will be
enthusiastically considered.Powered by JazzHRMCSvJOJ1HY
Keywords: ACI Learning, Denver , Content Marketing Manager, Advertising , Englewood, Colorado
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