Marketing Operations Analyst
Company: Xactly
Location: Watkins
Posted on: January 15, 2021
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Job Description:
JOB DESCRIPTION JOB TITLE: MARKETING OPERATIONS ANALYST
LOCATION: REMOTE FUNCTION: MARKETING OPERATIONS POSITION TYPE:
MARKETING POSITION LEVEL: ENTRY-LEVEL Xactly Corporation was
founded to solve an important challenge: how to help people
everywhere connect and unleash their human potential through
seamless, perfectly aligned Sales Performance Management. Xactly's
comprehensive Sales Performance Management (SPM) suite leverages
data from a sales performance AI platform to provide timely
insights across the entire SPM value chain, from sales planning to
execution, including compensation to optimization. Xactly takes
Sales Performance Management from a dark art to a science,
providing decision-makers with the data insights they need to tap
the motivational power of their incentive compensation. With access
to predictive analytics and benchmark data, enterprises can now
optimize territories, design the right compensation and incentive
plans and accelerate attainment and optimization of sales
performance. THE OPPORTUNITY As a Marketing Operations Analyst,
you'll be bringing a detailed and process driven mindset to execute
B2B lead generation programs, measuring their success and
optimizing results. You should have passion for analytics and
record of using data to improve business decisions. Success in this
role will be measured in terms of demand generation, deal
development, and ability to measure and optimize marketing
investments. You'll bring an eye for detail and experience with
content marketing, lead processes and lead nurturing in
Pardot/Marketo and Salesforce.com. This is an opportunity to
collaborate with Sales to ensure effective lead hand-off and to
continuously improve lead scoring and lead conversion to new deals.
We count on Marketing to coordinate with the content creation team
to focus efforts on topics and media types proven to be most
engaging. You'll plan, test, and manage the execution of integrated
marketing campaigns - leverage tactics across all available
channels, including email, online/PPC, webinars, trade shows,
content syndication, social media, etc. to engage prospects in
Marketo. THE TEAM Our Xactly Marketing Ops team comes from all over
the country and has experience across a variety of large enterprise
and startup-style companies. We bring a myriad of ideas from our
backgrounds to solve problems of all shapes and sizes while making
our stakeholders feel empowered by the data we provide them. We
want people to feel comfortable coming to us with any questions, no
matter how simple or complex, and strive to leave them with a
positive outcome. We're here to make someone's idea a reality
Keywords: Xactly, Denver , Marketing Operations Analyst, Advertising , Watkins, Colorado
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