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Decision Scientist - Marketing

Company: Ibotta
Location: Denver
Posted on: November 22, 2020

Job Description:

Are you looking to play an integral role in building something bigger? Ibotta is seeking a Decision Scientist, Marketing Analytics to join our analytics team and this opportunity will provide just that. The Decision Scientist - Marketing will help the Marketing team make data-driven decisions to drive customers to the app, retain, and develop them.

As a Decision Scientist, Marketing Analytics, you will be responsible for using the latest developments in statistics, machine learning, and testing methodologies to understand the business in-depth, support and challenge strategic options, and build state-of-the-art tools to improve our marketing plans.

What you will be doing:


  • Work cross-functionally with the marketing team in analyzing customer segments and uncovering key, actionable insights about Ibotta users and behaviors
  • Run statistical analysis and create predictive models based on past user purchases and behavior
  • Develop algorithms and segmentation for user targeting and personalization
  • Design, implement and measure controlled experiments to determine the impact of new approaches
  • Report and understand business performance in detail, and identify ideas for improvement

    What we are looking for:


    • 2+ years of practical work experience in Analytics, preferably in a consumer-facing industry
    • Bachelor's degree in computer science/mathematics/statistics/data science/engineering or equivalent experience preferred
    • An understanding of the key concepts of consumer behavior
    • Proven expertise with data handling, processing, statistical and analytical skills
    • Ability to think creatively and provide thoughtful, agile insights
    • Ability to develop, maintain, automate, visualize, analyze, and communicate reporting to management
    • In-depth experience with SQL required
    • Experience using modern data analysis tools (such as R, Python, Hive/Presto) required
    • Experience with A/B testing and control group concepts
    • Ability to work collaboratively throughout the organization to drive towards common goals

      About Us:

      Headquartered in Denver, CO, Ibotta ("I bought a...") is a free mobile shopping and payments app that has delivered more than $675 million in cumulative cash rewards to its users for making purchases in-store, on mobile apps, or via websites. Launched in 2012, Ibotta has more than 35 million downloads and has become one of the most frequently used shopping apps in the United States. The Ibotta platform provides cash back on purchases at more than 1,500 leading brands and hundreds of retailer partners. In 2019, Ibotta launched its payments solution, Pay with Ibotta---, enabling shoppers to pay for their entire purchase through the Ibotta app and instantly earn cash back. Ibotta was named to the 2019 Inc. 5000 list of fastest-growing private companies in the U.S., after debuting on the list in 2018. The company recently became the first mobile consumer technology company in Colorado to achieve $1B in valuation.

      Learn more about Ibotta here: https://liferewarded.ibotta.com/press-and-media/

      Additional Details:


      • This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, and equity.
      • Ibotta is an Equal Opportunity Employer. Ibotta's employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status
      • Applicants must be currently authorized to work in the United States on a full-time basis.
      • For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Keywords: Ibotta, Denver , Decision Scientist - Marketing, Advertising , Denver, Colorado

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