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Senior Growth Manager, Direct Mail

Company: NakedWines.com
Location: Denver
Posted on: April 9, 2021

Job Description:

We're not just drinking wine---
we're changing the world (and drinking wine). We're not just drinking wine--- We're changing the world (and drinking wine). WORK WITH US The crowdfunding revolution is well on its way, and there is no area where it can make as big a difference as in wine. Since launching stateside in 2012 Naked Wines is running a community that is over 250,000 "Angel investors" strong, supporting over 100 of the world's best winemakers to create incredible wines at incredible prices. The very best winemakers in the country working exclusively for us (Rubicon, Stags' Leap, Mumm, Silver Oak, Grange, etc.). We've garnered the attention of the American wine-drinking audience hungry for a smarter way to shop for wine, at the intersection of the famous 3 C's: content, community, and commerce. The best part is that we are still scratching the surface of the full market potential, optimizing every exciting part of the business, from customer acquisition to retention.

  • ---dislike the status quo in general
  • ---are curious, pragmatic, data-oriented, and love to think about, talk about, and enjoy wine in new and diverse ways
  • ---picture yourself as a trendsetter, take pride in the impact you can have in the world
  • ---have a strong sense of humor and don't take yourself too seriously Then we may have a role for you to play in this big movement of ours! What we'll call you:
    Senior Growth Manager, Print/Direct Mail

    Our purpose:
    Nakedwines.com is revolutionizing the way we enjoy wine by connecting everyday wine drinkers with the world's best winemakers.--

    Funding winemakers upfront gives us a chance to support independent producers without the stressors or costs of the three-tier system - and allows us to offer customers site-exclusive wines for a best-in-the-business price point,which unlocks a huge target market.

    We are the largest direct-to-consumer online wine business in the USA, shipping over 1 million cases a year (!) with plenty of growth and have ambitiously growth plans ahead.

    Our global team is entrepreneurial by nature, obsessive about customer experience and performance-driven, which makes this a place where you will be inspired to grow personally as well as professionally.

    Your purpose:--
    Drive rapid new customer growth by scaling our Direct Mail and Print channel. Manage the strategy, performance, optimization and seek out the trends and opportunities we're missing.

    To nail your job you will:--
    • Manage our direct mail channel from strategy, to budgeting and execution with the goal of converting new prospects and reactivating lapsed customers.
    • Optimize the channel through list selection and analysis and own the creative strategy for each campaign.
    • Drive innovation across direct mail subchannels by testing and identifying new opportunities to scale further.
    • Track and optimize campaign performance analytics to develop growth strategies, and proactively identify data trends to guide decision-making.
    • Manage large channel budgets, marketing expenses, and invoices.
    • Work closely with internal teams (Data Science & Analytics, Brand/Creative, Finance, Legal, etc.) to prioritize and execute programs.
    • Manage relationships with external agencies and data/print vendors.--We'll love you because you:
      • Are a customer acquisition pro with a proven track record in building and scaling paid marketing channels
      • Have previous experience in Direct Mail and print channels managing sizable budgets
      • Know how to manage relationships with external vendors
      • Are fluent in direct response KPIs such as CAC, CPA, CPM, CVR, and LTV.--
      • Think strategically, are data-driven and detail-oriented
      • Understand how to optimize investment for both scale and efficiency
      • Negotiate like a pro and effectively manage relationships
      • Highly adaptable and comfortable working in a fast-paced, ever-changing environment.
      • Are smart but humbleCompensation and Benefits--
        • $100,000+ (Depending on Experience)
        • Annual Bonus
        • Health, Dental, and Vision Insurance - 85% employee coverage, 50% dependent coverage
        • Holiday allowance - 34 days of paid time off, including 20 days of accrued paid time off (PTO) and 12 paid company holidays. Paid time off also includes your Birthday, plus one additional day for Volunteer Efforts.
        • Retirement plan - Through Vanguard. 4% employer match
        • Wine allowance - $40 a month towards your Nakedwines.com account
        • Gym contribution - Up to $25 a month towards a gym membership
        • Personal Pathways - the Company will pay up to $500 annually towards training on any topic any may be personally interested in pursuing (doesn't have to be work related)
        • Company Share PlanIf you fit the bill, then we want to hear from you - submit your online application today!

          Naked Wines--is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Not affiliated with Naked Winery, www.nakedwinery.com, in Hood River, OR Delivery is included when you spend $100 of your money i.e. voucher spend is excluded. Excludes some zip codes.

Keywords: NakedWines.com, Denver , Senior Growth Manager, Direct Mail, Accounting, Auditing , Denver, Colorado

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